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Why the 95/5 Rule Is the Wake-Up Call B2B Marketing Needed
ByJessica Scanlon May 12, 2025August 19, 2025

For years, B2B marketing operated under the simple assumption that leads would follow if you built the right funnel. Marketers invested heavily in gated whitepapers, email nurture campaigns, and perfectly segmented ads—all in pursuit of the mythical “marketing-qualified lead” (MQL). But over time, those leads have become more expensive, harder to convert, and less reliable….

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Blog | B2B | branding | strategy | Websites

Branding Checklist: Is Your Brand Working for You?
ByCathy Edison March 5, 2025March 24, 2025

Before you get stuck in the endless cycle of business challenges, ensure your branding sets you up for success. Brand Identity ✅ Is your logo clear, professional, and adaptable across different platforms?✅ Do you have a consistent color palette and typography that reflects your brand personality?✅ Is your visual identity modern and appealing or need…

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B2B | branding | news | Websites

Hot Dog Marketing Announces Free Workshops in 2025
ByJessica Scanlon January 21, 2025January 21, 2025

For the third year, Hot Dog Marketing’s popular and completely free community workshops have been scheduled for 2025. We’re thrilled to announce that this year’s workshops will take place at the Greater Austin Chamber board room in Downtown Austin. Mark your calendars for these upcoming lunch-break events: February 13, 2025: How to Plan a Marketing…

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B2B | Blog | video marketing | website content | website design | Websites

Top 7 Fall Marketing Ideas for 2024:
ByCathy Edison September 24, 2024October 9, 2024

Boost Your Business Across Social Media and Digital Platforms It’s time to heat up your testing strategy as the weather cools down. Fall 2024 brings new opportunities to engage with your audience across multiple platforms, whether you’re in B2B, service-based, or professional services. Let’s dive into the top seven marketing ideas to keep your business…

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Blog | website content | Websites

6 Best Practices for Small Businesses to Enhance Their Websites
ByHot Dog Marketing Marketer August 28, 2023

In today’s digital age, a strong online presence is essential for the success of any small business. We’re sure you’ve heard this before, but it’s the truth – your website serves as a virtual storefront. You invest time, money, and hard work in maintaining your physical location, so why should your online platform be any…

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news | online marketing | SEO | Uncategorized | website content | Websites

What is the difference between Google Analytics 4 and Universal Analytics?
ByCathy Edison July 27, 2023

How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…

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Blog | blogging | branding | email marketing | online advertising | online marketing | SEO | social media marketing | strategy | video marketing | website content | Websites

SaaS Marketing Strategy Ideas to Start Using
ByHot Dog Marketing Marketer May 28, 2021

Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

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Blog | Websites

WordPress vs. Wix: Negative Ad Campaign Gone Very Wrong
ByHot Dog Marketing Marketer April 30, 2021

In early April 2021, Wix, the drag-and-drop website building company, launched a strange advertising campaign targeted explicitly at their competitor, WordPress. The backlash was ugly. Before I get into this post, I have a couple of disclosures: Wix sent prominent WordPress influencers and developers some cool headphones with a message (QR code) directing them to…

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Blog | website design | Websites

Best Website Builders for Small Business
ByHot Dog Marketing Marketer April 19, 2021July 2, 2025

Deciding on the best website builder for your small business can be nerve-racking and overwhelming. There are many options out there, and many seem very similar – so, which one is right for you? Making a poor choice could cost you loads of time. Additionally, it could create massive headaches when trying to migrate your…

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Blog | Websites

10 Most Common Website Issues We Uncover Just By Looking
ByCathy Edison January 24, 2020

Here are the 10 most common website issues that we uncover during our marketing assessments: 10. Underdeveloped about page. Next to the home page of a website, the about or team page is often the most visited page on a website. It deserves a little love, too. I can see why some people skip or…

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