Podcast
Latest Podcast Episodes
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Why Asking “Should I Be On Facebook?” Is The Wrong Question
Whether it’s creating a Facebook page for your business or jumping on the -
5 Reasons Why Marketing Takes Time
“How long will marketing take to start working?” This is a refrain we -
5 Reasons Why Your Marketing Isn’t Working
In this episode, Jessica and Kevin discuss 5 Reasons Why Your Marketing Isn’t -
5 Marketing Things You Should Be Doing Right Now
5 Marketing Things You Should Be Doing Right Now In this episode, Jessica
Meet the Host
Jessica Scanlon is founder and CEO of Hot Dog Marketing, a nationally recognized branding and digital marketing agency for service businesses.
Jessica has worked with hundreds of business owners and senior marketing executives on branding, digital marketing, and lead generation strategies.
She’s been a featured speaker at SXSW, Social Media Week, and the Texas Conference for Women. She’s a former Austin Under 40 Winner and a contributing writer for Forbes and a member of the Forbes Business Council.
Why Hot Dog Marketing?
Hot Dog Marketing works with expert service providers and tech companies to prepare for their next growth phase.
Our clients are CEOs and business operators with ambitious goals who are looking for opportunities to stand out and ways to stay focused on their business goals in our current market.
The Zig Zag Blog
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Why Asking “Should I Be On Facebook?” Is The Wrong Question
June 22, 2021Whether it’s creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) “it depends.” Some business leaders, entrepreneurs, and marketers will say, “_____ is the best way to reach your audience – everyone should do it!” If they’ve experienced success, it’s hard to… -
5 Reasons Why Marketing Takes Time
June 8, 2021“How long will marketing take to start working?” This is a refrain we often hear from new clients recently. It’s understandable because many businesses are trying to stay in front of their audiences and quickly get a return to help recover from 2020. The truth is that marketing takes time to produce results because it’s… -
5 Reasons Why Your Marketing Isn’t Working
April 27, 2021In this episode, Jessica and Kevin discuss 5 Reasons Why Your Marketing Isn’t Working. They discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts. This misalignment can result in wasted time, energy, and marketing dollars. 5 Reasons Why Your Marketing Isn’t Working 1…. -
5 Marketing Things You Should Be Doing Right Now
April 13, 20215 Marketing Things You Should Be Doing Right Now In this episode, Jessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Jessica opens with a historical dive into the Spanish flu pandemic in the early 20th century. After the uncertainty and grief wore off, the population…
