Podcast

zig when they zag
  • Marketing and sales resources to encourage a business growth mindset.
  • Services to help you move forward while others remain stagnant.

Latest Podcast Episodes

Meet the Host

Why Hot Dog Marketing?

The Zig Zag Blog

  • Blogcast-leadership-crisis

    Why Asking “Should I Be On Facebook?” Is The Wrong Question

    June 22, 2021
    Whether it’s creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) “it depends.” Some business leaders, entrepreneurs, and marketers will say, “_____ is the best way to reach your audience – everyone should do it!” If they’ve experienced success, it’s hard to…
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    5 Reasons Why Marketing Takes Time

    June 8, 2021
    “How long will marketing take to start working?” This is a refrain we often hear from new clients recently. It’s understandable because many businesses are trying to stay in front of their audiences and quickly get a return to help recover from 2020. The truth is that marketing takes time to produce results because it’s…
  • Blogcast-leadership-crisis

    5 Reasons Why Your Marketing Isn’t Working

    April 27, 2021
    In this episode, Jessica and Kevin discuss 5 Reasons Why Your Marketing Isn’t Working. They discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts. This misalignment can result in wasted time, energy, and marketing dollars. 5 Reasons Why Your Marketing Isn’t Working 1….
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    5 Marketing Things You Should Be Doing Right Now

    April 13, 2021
    5 Marketing Things You Should Be Doing Right Now In this episode, Jessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Jessica opens with a historical dive into the Spanish flu pandemic in the early 20th century. After the uncertainty and grief wore off, the population…