How Branding Can Make or Break a SaaS Business
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How Branding Can Make or Break a SaaS Business

Pulling in Your Piece of the Pie There is no denying that every Software as a Service (SaaS) company has something unique to offer. The large audience already interested in SaaS products is also a huge bonus. However, as useful and groundbreaking as your software may be, its existence is not enough to ensure your…

What is Google Business Profile?
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What is Google Business Profile?

Visibility, brand awareness, lead generation: these may all sound like corporate buzzwords, but each of them is an essential component to a business’s success. If potential customers don’t know your business, if they’ve never heard of it, and if they can’t find it, then it is doomed to failure. Especially if you are a small…

Top 7 Fall Marketing Ideas for 2022
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Top 7 Fall Marketing Ideas for 2022

Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…

How to Develop a Marketing Growth Strategy: A Framework for Success
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How to Develop a Marketing Growth Strategy: A Framework for Success

A marketing strategy for predictable and sustainable business growth. Imagine you are taking a road trip to Disney World. You buy your tickets online, pack the car, and hit the road. Map? GPS? Smartphone? Who needs them, right? You know Disney is in that general direction, and you’re headed that way – you’ll get there eventually. Does…

Customer-Focused Marketing: A Strategy for Greater Conversions
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Customer-Focused Marketing: A Strategy for Greater Conversions

Our newest car model is “best in class!” These scissors are 70% titanium! We provide internet with speeds up to 100Mbps! So, what? What is Customer-Centric Marketing? Customer-centric marketing has been around for a long time, but many businesses and business owners don’t use it and have no idea what it is. This is severely…

SaaS Marketing Strategy Ideas to Start Using
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SaaS Marketing Strategy Ideas to Start Using

Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

Key Strategies for Business Growth
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Key Strategies for Business Growth

Knowing the key strategies for business growth is incredibly valuable. These strategies are helpful for planning growth in an innovative, sustainable way.  Why Choose a Growth Strategy? Some believe that growth simply means more of what they currently do. However, nearly every product, business model, and economy are more diverse and complex than just doing…

How to Set Marketing Goals for SaaS Companies
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How to Set Marketing Goals for SaaS Companies

What does your company look like when you’ve “made it?” How can you set marketing goals to get you there? Growth companies often look at marketing as a necessary “cost of doing business,” rather than using it strategically to accomplish their overall business goals. The assumption being that their SaaS product or service will “sell…