We Asked Chat GPT Why Marketers Should be Wary of Using AI 
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We Asked Chat GPT Why Marketers Should be Wary of Using AI 

 . . . and We Thought We’d Post the Results with Some More Commentary  AI and machine learning will likely win “Person of the Year” by Time Magazine (if it can win such an honor). The topic of AI has taken over all the discussion in the tech and agency blogs, podcasts, and conventions. Before…

What is Marketing Automation?
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What is Marketing Automation?

Marketing automation is nothing short of a game changer for eCommerce businesses and digital marketers. It’s no wonder that it’s seeing an increased adoption rate. In fact, a recent study forecasts that the value of this industry could grow to $8.42 billion by 2027. But what is marketing automation, exactly? And how does it work?  Marketing…

Lead Generation Is Important for Your Small Business
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Lead Generation Is Important for Your Small Business

What Is Lead Generation?     Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service.  See Our Guide: Difference Between Brand Building and Lead Generation      According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…

SaaS Marketing Strategy Ideas to Start Using
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SaaS Marketing Strategy Ideas to Start Using

Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

Key Strategies for Business Growth
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Key Strategies for Business Growth

Knowing the key strategies for business growth is incredibly valuable. These strategies are helpful for planning growth in an innovative, sustainable way.  Why Choose a Growth Strategy? Some believe that growth simply means more of what they currently do. However, nearly every product, business model, and economy are more diverse and complex than just doing…

How to Set Marketing Goals for SaaS Companies
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How to Set Marketing Goals for SaaS Companies

What does your company look like when you’ve “made it?” How can you set marketing goals to get you there? Growth companies often look at marketing as a necessary “cost of doing business,” rather than using it strategically to accomplish their overall business goals. The assumption being that their SaaS product or service will “sell…

32 Words to Use Instead of Amazing in Your Marketing Content
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32 Words to Use Instead of Amazing in Your Marketing Content

We all get a little stuck sometimes. Whether you’re taking on a blog writing project, tasked with creating fun and informative social media posts, or coming up with an entire content plan, it can be challenging to keep things fresh. One extremely common word I’ve been guilty of over-using is “Amazing”. Here is a great…

How Organic Website Content Can Elevate Your Website and Differentiate Your Brand
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How Organic Website Content Can Elevate Your Website and Differentiate Your Brand

Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…

Staying Relevant with Content Marketing | Part One: Blogs
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Staying Relevant with Content Marketing | Part One: Blogs

Content is king. It was true in the heyday of the newspaper industry, and it’s true on the internet now. Whether this content takes the form of clever social media posts, snappy newsletters, or blogs about wiener dogs, the important thing is to keep your voice in front of your clients in an engaging way…