How You Can Grow Your Business with Email Automation  
| | |

How You Can Grow Your Business with Email Automation  

Marketing automation is a useful tool for businesses to manage routine touch points to bring a client to sale and maintain contact with afterwards. Of course, this is just a generalization for a vast and intricate system.  We personally prefer using HubSpot for their marketing automation capabilities.  According to Hatch, they were able to cohesively…

What Is Digital Marketing?
| | | | |

What Is Digital Marketing?

Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily.   Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…

What Is Social Advertising?

What Is Social Advertising?

Social Advertising Defined Social advertising or paid social media is defined by HubSpot as a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience.  Usually you will see a “sponsored” or “promoted” tag near the post that indicates that it is an ad.   Social Advertising Tools …

What Is Social Media Marketing?
|

What Is Social Media Marketing?

Social Media Marketing Defined Hootsuite defines social media marketing as the practice of using social media channels to sell or promote a brand, product, or service.     Social media marketing can help meet several of your goals, including:    Increase brand awareness    Humanize your brand and make it relatable    Establish your brand as an expert in their field    Increase website traffic  …

Lead Generation Is Important for Your Small Business
| | |

Lead Generation Is Important for Your Small Business

What Is Lead Generation?     Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service.  See Our Guide: Difference Between Brand Building and Lead Generation      According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…

Video Marketing for Small Businesses: Where to Start
|

Video Marketing for Small Businesses: Where to Start

Creating engaging content is key to building and maintaining your audience. They don’t want to only hear from you when you have a new product to pitch them. Today’s consumer wants to know, understand, and connect with the brands they choose to purchase from. Content creation is how you as a small business owner can…