TL;DR Recent cybersecurity research shows that government agencies are now suffering from ransomware attacks at an average rate of one per day. Meanwhile, the attacks are becoming more sophisticated in that they are now directed at reliable software vendors and digital infrastructure rather than merely taking advantage of outdated websites. Continuous monitoring, maintenance, and security…
Personalization has been a staple in modern marketing for years but new data from the Content Marketing Institute shows something important: while 91 percent of tech marketers say they personalize their content, 59 percent of those experiences still feel… basic. We’re talking “Hi, {first name}” and not much else. And most of that personalization is happening in only one channel: email. …
The Power of Social Ad Retargeting Hello, fellow business enthusiasts! Today, we embark on an exciting journey through the realm of social ad retargeting to discover its potential in fostering customer loyalty. HubSpot states that brand loyalty, on the other hand, is driven by a consumer’s connection to your brand. Loyalists are swayed by factors…
Customer reviews are vital for any small business. More often than not, we typically see business owners only responding to positive reviews, and that honestly makes sense in a way. It’s only natural to want to accentuate the good reviews in hopes that they bury the bad, and it can be completely disheartening to see a…
Marketing automation is a useful tool for businesses to manage routine touch points to bring a client to sale and maintain contact with afterwards. Of course, this is just a generalization for a vast and intricate system. We personally prefer using HubSpot for their marketing automation capabilities. According to Hatch, they were able to cohesively…
Google Local Service Ads Defined According to Search Engine Journal, local service ads (LSAs) are pay-per-lead ads. This means You’ll be able to hold on to a bid per lead basis rather than paying for clicks that may or may not turn into engagements with your sales team. These advertisements show up through the top…
Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily. Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…
Social Advertising Defined Social advertising or paid social media is defined by HubSpot as a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. Usually you will see a “sponsored” or “promoted” tag near the post that indicates that it is an ad. Social Advertising Tools …
Drip Marketing Defined Mailchimp defines drip marketing as a way of sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. According to the Content Marketing Institute, 31% of B2B marketers say email newsletters are the best way to nurture leads….
Email Marketing Defined When you think of email marketing, you think of the daunting mass of emails in your inbox, right? Despite the array of emails, we receive and ignore, email marketing is not useless. In fact, if you can get their attention, email marketing is an excellent tool for business owners to understand their…