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How B2B Businesses can Create Great Video Content

As the B2B marketing landscape evolves, it is empowering to position your brand as one that understands its audience. DIY content marketing allows businesses to demonstrate transparency, build brand awareness, and connect with their target audience. The key to successful B2B content is to address potential buyers’ pain points and challenges, offering compelling insights into…
Read More How B2B Businesses can Create Great Video Content

Selling to the Public Sector? Now is the Time to Amp Up Your Marketing Efforts.

Today’s marketing world is obsessed with clicks, conversions, and the fastest, shortest route through the buyer’s journey. Marketing has seemed elusive or exclusively conference-based or publication-based for companies that market and sell specifically to the public sector. However, there are opportunities now, more than ever, for B2G companies to look at brand awareness, thought leadership,…
Read More Selling to the Public Sector? Now is the Time to Amp Up Your Marketing Efforts.

How B2B Businesses Can Use LinkedIn to Their Advantage

As we navigate another year of business-to-business (B2B) marketing, the strategies for connecting and communicating are constantly evolving.   In this context, LinkedIn, with its unique features such as professional networking, content sharing, lead generation, and brand awareness, has emerged as a vital platform that fosters professional relationships and is pivotal in helping business growth.   LinkedIn…
Read More How B2B Businesses Can Use LinkedIn to Their Advantage

Governor’s Office Honors Hot Dog Marketing with Small Business Award

Hot Dog Marketing Recognized for Contributions to Women and Minority-Owned Businesses with HUB Award May 30, 2024—Round Rock, TXThe Texas Governor’s Office presented Hot Dog Marketing with the Outstanding Historically Underutilized Business Award during its annual Small Business Summit. The award is presented to a successful women-owned or minority-owned business that employs a majority female…
Read More Governor’s Office Honors Hot Dog Marketing with Small Business Award

Latest Articles

  • How B2B Businesses can Create Great Video Content

    July 10, 2024
    As the B2B marketing landscape evolves, it is empowering to position your brand as one that understands its audience. DIY content marketing allows businesses to demonstrate transparency, build brand awareness, and connect with their target audience. The key to successful B2B content is to address potential buyers’ pain points and challenges, offering compelling insights into…
    Read More
  • The Danger of Brand Erosion and Your Business

    July 9, 2024
    Just like slowly removing vegetation and deforestation can lead to land erosion over a slow period, companies can pluck away at their customer and employee experience over time and ultimately erode their brand. Small companies and large companies can suffer from undiagnosed brand erosion. What is Brand Erosion? In our Hot Dog Marketing University Lunch…
    Read More
  • Selling to the Public Sector? Now is the Time to Amp Up Your Marketing Efforts.

    July 9, 2024
    Today’s marketing world is obsessed with clicks, conversions, and the fastest, shortest route through the buyer’s journey. Marketing has seemed elusive or exclusively conference-based or publication-based for companies that market and sell specifically to the public sector. However, there are opportunities now, more than ever, for B2G companies to look at brand awareness, thought leadership,…
    Read More
  • How B2B Businesses Can Use LinkedIn to Their Advantage

    July 8, 2024
    As we navigate another year of business-to-business (B2B) marketing, the strategies for connecting and communicating are constantly evolving.   In this context, LinkedIn, with its unique features such as professional networking, content sharing, lead generation, and brand awareness, has emerged as a vital platform that fosters professional relationships and is pivotal in helping business growth.   LinkedIn…
    Read More
  • Tradeshow marketing strategies

    Building Buzz and Excitement for Your Trade Show Booth

    July 1, 2024
    Pre-Show and At-Show Strategies for Government Employee Engagement Planning for a big industry trade show takes almost a whole year. From securing the booth space and planning the logistics to creating and printing the sales and marketing materials, a lot goes into just a few days of the year. Trade shows provide a unique opportunity…
    Read More
  • Governor’s Office Honors Hot Dog Marketing with Small Business Award

    June 4, 2024
    Hot Dog Marketing Recognized for Contributions to Women and Minority-Owned Businesses with HUB Award May 30, 2024—Round Rock, TXThe Texas Governor’s Office presented Hot Dog Marketing with the Outstanding Historically Underutilized Business Award during its annual Small Business Summit. The award is presented to a successful women-owned or minority-owned business that employs a majority female…
    Read More