What is the difference between Google Analytics 4 and Universal Analytics?
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What is the difference between Google Analytics 4 and Universal Analytics?

How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…

We Asked Chat GPT Why Marketers Should be Wary of Using AI 
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We Asked Chat GPT Why Marketers Should be Wary of Using AI 

 . . . and We Thought We’d Post the Results with Some More Commentary  AI and machine learning will likely win “Person of the Year” by Time Magazine (if it can win such an honor). The topic of AI has taken over all the discussion in the tech and agency blogs, podcasts, and conventions. Before…

Why Inclusivity Matters in Your Marketing
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Why Inclusivity Matters in Your Marketing

Marketing is about speaking to your audience. The goal of marketing is to increase your market share, the percentage of people in the potential customer community who choose your product or brand over your competitors. The local burger place is competing for a percent of hungry people at lunchtime within a few miles of the shop….

What is Google Advertising?
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What is Google Advertising?

Are you tired of navigating through the online advertising space and feeling stuck on what really captures your customer’s attention? Say hello to Google Advertising, online marketers’ “Not-So-Secret Sauce” when it comes to getting your business brand noticed online. Although it may not be magic, it’s pretty close in today’s day and age. So, how…

How Branding Can Make or Break a SaaS Business
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How Branding Can Make or Break a SaaS Business

Pulling in Your Piece of the Pie There is no denying that every Software as a Service (SaaS) company has something unique to offer. The large audience already interested in SaaS products is also a huge bonus. However, as useful and groundbreaking as your software may be, its existence is not enough to ensure your…