How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…
. . . and We Thought We’d Post the Results with Some More Commentary AI and machine learning will likely win “Person of the Year” by Time Magazine (if it can win such an honor). The topic of AI has taken over all the discussion in the tech and agency blogs, podcasts, and conventions. Before…
Still trying to figure out what to make of it? We’ll give you a quick overview. Starting July 1, 2023, Universal Analytics will be going away . . . along with your data. Google Analytics 4 (GA4) isn’t just a new-looking interface, but Google has changed the way it measures your website’s data. How they’re…
Marketing can be a daunting task as a business owner. Your time is valuable, and you are juggling so much for your business that setting up a marketing strategy isn’t practical on your own. This is why most of our clients hire us – because they need a partner that they can trust to grow…
Marketing is a key aspect of running a business, but most of the time, it’s difficult to run the marketing yourself and manage your business. One of the significant challenges business owners face is the marketing budget itself. How do you know what will help your business grow? Luckily, it isn’t rocket science to figure…
Marketing is about speaking to your audience. The goal of marketing is to increase your market share, the percentage of people in the potential customer community who choose your product or brand over your competitors. The local burger place is competing for a percent of hungry people at lunchtime within a few miles of the shop….
Hiring the right marketing agency for your business is not just about hiring someone to write marketing copy or design graphics; it’s a partnership. Your marketing agency not only needs to have the right skills and workflow to meet your needs, but also to understand your brand well enough to represent your style, voice, and…
Are you tired of navigating through the online advertising space and feeling stuck on what really captures your customer’s attention? Say hello to Google Advertising, online marketers’ “Not-So-Secret Sauce” when it comes to getting your business brand noticed online. Although it may not be magic, it’s pretty close in today’s day and age. So, how…
Customer reviews are vital for any small business. More often than not, we typically see business owners only responding to positive reviews, and that honestly makes sense in a way. It’s only natural to want to accentuate the good reviews in hopes that they bury the bad, and it can be completely disheartening to see a…
Pulling in Your Piece of the Pie There is no denying that every Software as a Service (SaaS) company has something unique to offer. The large audience already interested in SaaS products is also a huge bonus. However, as useful and groundbreaking as your software may be, its existence is not enough to ensure your…