Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…
As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…
Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s…
Marketing budgets can vanish faster than the last slice of pizza at an office party. But thanks to AI and machine learning, small to medium-sized businesses (SMBs) can now optimize their marketing spend and make sure every dollar works as hard as a mullet—business in the front, party in the back. If you’ve ever wished…
As business-to-business (B2B) companies prepare for 2025, marketing budgets must be more strategic. Economic shifts, changing buyer behaviors, and evolving digital trends require companies to rethink where they invest and where they cut back. As of March of 2025, these are our recommendations if you are feeling the pinch. A well-allocated marketing budget isn’t about…
When you think of LinkedIn, you likely picture job postings, professional networking, and the occasional thought leadership post. But just like your favorite fast-food chain’s secret menu, LinkedIn has a variety of lesser-known features that can supercharge your marketing efforts—if you know where to find them. Whether you’re looking to generate leads, enhance engagement, or…
1. Get Personal with Account-Based Marketing (ABM) Imagine you’re a decision-maker at a mid-sized company, scrolling through LinkedIn. Instead of seeing irrelevant ads, you find a tailored post addressing your company’s challenges, with a link to a case study featuring a similar business. That’s ABM in action—hyper-targeted, personalized, and effective. In 2025, B2B companies need…
Service-based business owners and operators navigate unique challenges in today’s dynamic business landscape. Whether in consulting, healthcare, SaaS, or any other service-driven industry, staying agile and future-focused is essential. Today’s priorities for businesses generating between $1 million and $10 million annually lean toward sustainable growth, customer-centric strategies, and efficiency. This article explores the top concerns…
Creating a go-to-market (GTM) plan for a software-as-a-service (SaaS) product involves developing strategies for product positioning, target audience, messaging, distribution channels, and sales strategies. This guide will give you a step-by-step, easy-to-follow checklist and plan for SaaS companies looking to enter the marketplace successfully. High-level approach to building an effective SaaS GTM plan: SaaS Market Research…
As SaaS companies head into the final quarter of 2024, fall is an ideal time to implement marketing strategies that capitalize on upcoming holidays, end-of-year planning, and budget allocations for 2025. Here are some ideas to make the most of the season: Seasonal Marketing is More than Leaves and Holidays Seasonal Email Campaigns for SaaS…