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Why Is My Website Getting Traffic but Bad-Fit Leads?
ByCathy Edison June 2, 2026July 6, 2026

TL;DR: Why Is My Website Getting Traffic but Bad Fit-Leads? Website traffic only matters if it brings the right people to your business. If your site is getting views but not qualified leads, the problem may be unclear messaging, broad Search Engine Optimization (SEO) content, weak service pages, or a website that no longer reflects the work you want to win. …

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B2B | Blog | branding | Hosting & Maintenance | strategy | website content | website design | Websites

Your Website Is Not a Crockpot: Why “Set It and Forget It” Is a Bad Plan
ByCathy Edison May 25, 2026May 25, 2026

TL;DR Your website is not something you launch once and ignore. For professional services firms, government contractors, public entities, and local service businesses, your website is part of your credibility, lead generation, recruiting, and customer experience. Website maintenance is not optional. Ongoing WordPress hosting and maintenance help keep your site secure, up to date, fast,…

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B2B | Blog | Hosting & Maintenance | website content | website design | Websites

How Often Should I Update My Website (and What Happens Without Website Updates)?
ByCathy Edison March 24, 2026April 30, 2026

TL;DR Your website should be updated at least monthly, with ongoing monitoring of performance, security, and functionality. If you’re not updating your site regularly, you risk security vulnerabilities, slower performance, lost leads, and reduced visibility in search and AI-driven results. A well-maintained website is not just a marketing tool; it is essential to your business…

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B2B | Blog | video marketing | website content | website design | Websites

Top 7 Fall Marketing Ideas for 2024:
ByCathy Edison September 24, 2024October 9, 2024

Boost Your Business Across Social Media and Digital Platforms It’s time to heat up your testing strategy as the weather cools down. Fall 2024 brings new opportunities to engage with your audience across multiple platforms, whether you’re in B2B, service-based, or professional services. Let’s dive into the top seven marketing ideas to keep your business…

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Blog | website content | Websites

6 Best Practices for Small Businesses to Enhance Their Websites
ByHot Dog Marketing August 28, 2023

In today’s digital age, a strong online presence is essential for the success of any small business. We’re sure you’ve heard this before, but it’s the truth – your website serves as a virtual storefront. You invest time, money, and hard work in maintaining your physical location, so why should your online platform be any…

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news | online marketing | SEO | Uncategorized | website content | Websites

What is the difference between Google Analytics 4 and Universal Analytics?
ByCathy Edison July 27, 2023

How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…

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Blog | blogging | online marketing | website content

We Asked Chat GPT Why Marketers Should be Wary of Using AI
ByJessica Scanlon June 21, 2023

. . . and We Thought We’d Post the Results with Some More Commentary AI and machine learning will likely win “Person of the Year” by Time Magazine (if it can win such an honor). The topic of AI has taken over all the discussion in the tech and agency blogs, podcasts, and conventions. Before…

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Blog | blogging | online marketing | website content

What is a Blog?
ByHot Dog Marketing September 12, 2022

A blog, short for a “Web log”, is a tool typically used for online marketing or opinion that is designed to create a space to share thoughts and ideas on a regular or semi-regular basis. In contrast to many other content creation avenues, blogs are usually written in a personal, but authoritative, voice. Blogging can be…

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Blog | blogging | branding | email marketing | online advertising | online marketing | SEO | social media marketing | strategy | video marketing | website content | Websites

SaaS Marketing Strategy Ideas to Start Using
ByHot Dog Marketing May 28, 2021

Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

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Blog | blogging | branding | online marketing | SEO | website content

How Organic Website Content Can Elevate Your Website and Differentiate Your Brand
ByHot Dog Marketing March 6, 2019

Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…

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