How to Build Customer Loyalty
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How to Build Customer Loyalty

The Power of Social Ad Retargeting  Hello, fellow business enthusiasts! Today, we embark on an exciting journey through the realm of social ad retargeting to discover its potential in fostering customer loyalty.  HubSpot states that brand loyalty, on the other hand, is driven by a consumer’s connection to your brand. Loyalists are swayed by factors…

Why Inclusivity Matters in Your Marketing
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Why Inclusivity Matters in Your Marketing

Marketing is about speaking to your audience. The goal of marketing is to increase your market share, the percentage of people in the potential customer community who choose your product or brand over your competitors. The local burger place is competing for a percent of hungry people at lunchtime within a few miles of the shop….

What is Google Advertising?
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What is Google Advertising?

Are you tired of navigating through the online advertising space and feeling stuck on what really captures your customer’s attention? Say hello to Google Advertising, online marketers’ “Not-So-Secret Sauce” when it comes to getting your business brand noticed online. Although it may not be magic, it’s pretty close in today’s day and age. So, how…

Top 7 Fall Marketing Ideas for 2022
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Top 7 Fall Marketing Ideas for 2022

Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…

What Is Digital Marketing?
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What Is Digital Marketing?

Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily.   Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…

SaaS Marketing Strategy Ideas to Start Using
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SaaS Marketing Strategy Ideas to Start Using

Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

Facebook vs. Business: A Story of Love and Hate

Facebook vs. Business: A Story of Love and Hate

The battle between businesses and Facebook has been an interesting one for online marketers to be in the middle of, particularly on the advertising side of the business. Recently, we were blindsided by a notification from Facebook that some of the main advertising groups used to create audiences for ads would be restricted or removed from…

5 Ways to Boost Your Web Presence Right Now
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5 Ways to Boost Your Web Presence Right Now

If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive on its own without a little help. Luckily, this outside help is free, with the caveat that it can take up some of your valuable time currently used for…

Virtual Reality – Gimmick or Possible Marketing Frontier?
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Virtual Reality – Gimmick or Possible Marketing Frontier?

Get used to hearing the words virtual reality (VR) headsets. A once clunky-looking device that you may have seen in various theme parks, SkyMall catalogs, high-end arcades, and futuristic movies is now going to become more commonplace. You’ve probably heard the recent news that the Oculus Rift (a device that blew up on Kickstarter and…