Preparing your booth for marketing and sales success. The Texas Municipal League (TML) Annual Conference is one of the most valuable opportunities of the year for vendors and service providers to connect with municipal decision-makers. If your business specializes in architecture, engineering, IT, utilities, or civic infrastructure, your booth isn’t just a setup—it’s a strategic…
If you’ve been using a funnel to market your small business and you’re not getting the results you used to, you’re not alone. Many businesses across Central Texas—including Austin, Round Rock, Cedar Park, and Leander—see the same thing. The funnel isn’t broken; It’s outdated, and today’s buyers have changed their decisions. In this blog, we’ll…
Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…
As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…
Marketing budgets can vanish faster than the last slice of pizza at an office party. But thanks to AI and machine learning, small to medium-sized businesses (SMBs) can now optimize their marketing spend and make sure every dollar works as hard as a mullet—business in the front, party in the back. If you’ve ever wished…
Before you get stuck in the endless cycle of business challenges, ensure your branding sets you up for success. Brand Identity ✅ Is your logo clear, professional, and adaptable across different platforms?✅ Do you have a consistent color palette and typography that reflects your brand personality?✅ Is your visual identity modern and appealing or need…
1. Get Personal with Account-Based Marketing (ABM) Imagine you’re a decision-maker at a mid-sized company, scrolling through LinkedIn. Instead of seeing irrelevant ads, you find a tailored post addressing your company’s challenges, with a link to a case study featuring a similar business. That’s ABM in action—hyper-targeted, personalized, and effective. In 2025, B2B companies need…
Boost Your Business Across Social Media and Digital Platforms It’s time to heat up your testing strategy as the weather cools down. Fall 2024 brings new opportunities to engage with your audience across multiple platforms, whether you’re in B2B, service-based, or professional services. Let’s dive into the top seven marketing ideas to keep your business…
As buyer preferences shift and competition grows in B2B markets, along with economic challenges and a presidential election right around the corner, agencies are a lifeline for struggling B2B businesses. Companies that have relied on word of mouth and networking alone for so long find it more challenging to keep their audience’s attention and bring…
Conventions and industry conferences are a unique opportunity to showcase your brand to a highly engaged and relevant audience. With hundreds or even thousands of attendees wandering through a maze of booths, how can you stand out and create lasting impressions? The answer lies in your social media strategy. Your company can make a memorable…