Insights from a Top Branding Agency in Austin As Central Texas continues its rapid growth, the competitive landscape for professional service businesses—especially those serving public entities—is becoming more intense. At Hot Dog Marketing, a leading branding agency in Austin, we’ve seen how local firms that once secured projects with ease are now facing serious competition…
Just like gradual deforestation leads to land erosion, businesses can erode their brand over time—often without realizing it. Small, seemingly harmless decisions accumulate, chipping away at the customer and employee experience. Whether it happens quickly through controversy or slowly through neglect, brand erosion can significantly impact a company’s reputation, customer loyalty, and long-term success. What…
Before you get stuck in the endless cycle of business challenges, ensure your branding sets you up for success. Brand Identity ✅ Is your logo clear, professional, and adaptable across different platforms?✅ Do you have a consistent color palette and typography that reflects your brand personality?✅ Is your visual identity modern and appealing or need…
For the third year, Hot Dog Marketing’s popular and completely free community workshops have been scheduled for 2025. We’re thrilled to announce that this year’s workshops will take place at the Greater Austin Chamber board room in Downtown Austin. Mark your calendars for these upcoming lunch-break events: February 13, 2025: How to Plan a Marketing…
Marketing is about speaking to your audience. The goal of marketing is to increase your market share, the percentage of people in the potential customer community who choose your product or brand over your competitors. The local burger place is competing for a percent of hungry people at lunchtime within a few miles of the shop….
Hiring the right marketing agency for your business is not just about hiring someone to write marketing copy or design graphics; it’s a partnership. Your marketing agency not only needs to have the right skills and workflow to meet your needs, but also to understand your brand well enough to represent your style, voice, and…
Customer reviews are vital for any small business. More often than not, we typically see business owners only responding to positive reviews, and that honestly makes sense in a way. It’s only natural to want to accentuate the good reviews in hopes that they bury the bad, and it can be completely disheartening to see a…
Pulling in Your Piece of the Pie There is no denying that every Software as a Service (SaaS) company has something unique to offer. The large audience already interested in SaaS products is also a huge bonus. However, as useful and groundbreaking as your software may be, its existence is not enough to ensure your…
Visibility, brand awareness, lead generation: these may all sound like corporate buzzwords, but each of them is an essential component to a business’s success. If potential customers don’t know your business, if they’ve never heard of it, and if they can’t find it, then it is doomed to failure. Especially if you are a small…
Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…