How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…
Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…
In early April 2021, Wix, the drag-and-drop website building company, launched a strange advertising campaign targeted explicitly at their competitor, WordPress. The backlash was ugly. Before I get into this post, I have a couple of disclosures: Wix sent prominent WordPress influencers and developers some cool headphones with a message (QR code) directing them to…
Deciding on the best website builder for your small business can be nerve-racking and overwhelming. There are many options out there, and many seem very similar – so, which one is right for you? Making a poor choice could cost you loads of time. Additionally, it could create massive headaches when trying to migrate your…
Here are the 10 most common website issues that we uncover during our marketing assessments: 10. Underdeveloped about page. Next to the home page of a website, the about or team page is often the most visited page on a website. It deserves a little love, too. I can see why some people skip or…
Prioritizing mobile, bold visuals, asymmetrical design, and immersive video will continue evolving web design in 2019. Here’s a list of design elements and terms to focus on from our in-house website developer Amanda McElvain. Bold Visuals – Website Design Trends to Consider for 2019 Custom Illustration – Illustration allows you, as a business, to be…
Landscaping was not just a hobby or second income for Chris Sypniewski. His company, Texas Lawn Sense, did so much more for homeowners in Georgetown, Texas who wanted their lawns to be an extension of their beautiful homes: landscaping, planning, and evaluations. Chris wanted to reach people who really cared about their landscapes and show…
WordPress – if you’re not a particularly tech-y person, you may have heard of WordPress, or you may only associate the brand with blogging, but WordPress has come a long way and is now one of the most popular open source platforms for creating and managing a website without the need to understand a lot…