Market Research
Get Real Answers and Reduce Risk
There’s no guaranteed return in marketing, but you can get much closer to a guarantee with comprehensive market research to support your upcoming rebrand or marketing campaigns.
Hot Dog Marketing can arrange the recruiting, research and analysis to create better branding, better content, and better customer experiences.
Persona and Buyer’s Journey Research
Brands and marketing campaigns built with customer-centric strategy have the best chance at succeeding. For companies with new markets to explore, changing market demographics, or are uncertain information about their ideal customer profiles can benefit from having a third-party marketing partner conduct unbiased research.
Hot Dog Marketing can interview prospective customers and current customers and conduct surveys to fill in the gaps to build out a comprehensive buyer’s persona and understand how they make buying decisions.
Brand Discovery
In addition to understanding the ideal customer profile, Hot Dog Marketing can uncover the magic behind your brand by interviewing and surveying employees. Understanding the motivation behind your best employees can unlock what makes your company unique. Our team will combine your employees’ findings and customer research to create a brand that commands attention.
Focus Groups
One way Hot Dog Marketing conducts qualitative market research is by working with our market research partners to come up with the right mix of perspective ideal customer profiles and conducting focus groups on a variety of topics to find the right approach to an upcoming campaign, rebranding, or creating customer delight.
Qualitative Market Research
One-on-one and technology-driven interviews are other ways Hot Dog Marketing can uncover the right marketing strategy. Hearing customers speak in their own words about the benefits or disadvantages of certain choices or hearing employees describe what a company does well and does poorly can lead to a winning approach to marketing.
Quantitative Market Research
When the market is extensive or more detailed data is needed, surveys can provide the information to fill in the blanks. Quantitative research also works well to provide validation for research conducted qualitatively or for ideas or marketing concepts. Our research partners help Hot Dog Marketing recruit a large enough sample base to provide valid data.
