AEC | Blog | Hosting & Maintenance | SEO | website content | website design | Websites

Why Is My Website Getting Traffic but Bad-Fit Leads?
ByCathy Edison June 2, 2026June 2, 2026

TL;DR: Why Is My Website Getting Traffic but Bad Fit-Leads? Website traffic only matters if it brings the right people to your business. If your site is getting views but not qualified leads, the problem may be unclear messaging, broad Search Engine Optimization (SEO) content, weak service pages, or a website that no longer reflects the work you want to win. …

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B2B | Blog | branding | Hosting & Maintenance | strategy | website content | website design | Websites

Your Website Is Not a Crockpot: Why “Set It and Forget It” Is a Bad Plan
ByCathy Edison May 25, 2026May 25, 2026

TL;DR Your website is not something you launch once and ignore. For professional services firms, government contractors, public entities, and local service businesses, your website is part of your credibility, lead generation, recruiting, and customer experience. Website maintenance is not optional. Ongoing WordPress hosting and maintenance help keep your site secure, up to date, fast,…

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B2B | Blog | Hosting & Maintenance | website content | website design | Websites

How Often Should I Update My Website (and What Happens Without Website Updates)?
ByCathy Edison March 24, 2026April 30, 2026

TL;DR Your website should be updated at least monthly, with ongoing monitoring of performance, security, and functionality. If you’re not updating your site regularly, you risk security vulnerabilities, slower performance, lost leads, and reduced visibility in search and AI-driven results. A well-maintained website is not just a marketing tool; it is essential to your business…

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AEC | B2B | B2G | Blog | SEO | video marketing | website design

5 Reasons AEC Firms Invest in Marketing and Still Don’t Win More Projects
ByCathy Edison March 16, 2026April 30, 2026

Marketing for architecture, engineering, and construction (AEC) firms in Austin and San Antonio looks very different today than it did just a few years ago. Summary: AEC firms in Austin and San Antonio are investing more in marketing, but many aren’t seeing a real increase in project wins. The challenge isn’t usually about budget. It’s…

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B2B | Blog | branding | buzz | Logos | strategy | Trade Shows | website design

What is Brand Strategy and Why It’s Your Best Defense Against Brand Erosion
ByCathy Edison August 4, 2025August 19, 2025

Your brand isn’t just your logo or color palette; it’s your reputation. It’s the emotional and professional impression you leave with every client, partner, and stakeholder. That impression can work for you, or against you, depending on how consistently and strategically you manage it. That’s where brand strategy comes in. Without it, you’re vulnerable to…

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B2B | branding | website design

Build a Brand Your Buyers Remember (Even If They’re Not Ready to Hire You Yet)
ByCathy Edison June 9, 2025June 29, 2025

If only 5% of your potential customers actively seek your services, how can you reach the other 95%? You build a brand they remember. In this blog, we’ll show small businesses in Central Texas—including Austin, Round Rock, Cedar Park, and Leander—how to stand out, stay visible, and earn trust over time with brand-first marketing. Why…

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B2B | SEO | social media marketing | video marketing | website design

Top 7 Fall Marketing Ideas for Home Services Businesses in 2024
ByCathy Edison October 8, 2024October 9, 2024

As the leaves change colors and the weather cools down, it’s time for home services businesses to adjust their marketing strategies for the fall. Whether you’re in landscaping, HVAC, plumbing, or cleaning services, fall is a season full of opportunities to grow your business and engage customers. Here are seven fall marketing ideas to help…

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B2B | Blog | video marketing | website content | website design | Websites

Top 7 Fall Marketing Ideas for 2024:
ByCathy Edison September 24, 2024October 9, 2024

Boost Your Business Across Social Media and Digital Platforms It’s time to heat up your testing strategy as the weather cools down. Fall 2024 brings new opportunities to engage with your audience across multiple platforms, whether you’re in B2B, service-based, or professional services. Let’s dive into the top seven marketing ideas to keep your business…

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Blog | website design | Websites

Best Website Builders for Small Business
ByHot Dog Marketing April 19, 2021July 2, 2025

Deciding on the best website builder for your small business can be nerve-racking and overwhelming. There are many options out there, and many seem very similar – so, which one is right for you? Making a poor choice could cost you loads of time. Additionally, it could create massive headaches when trying to migrate your…

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Blog | website design

Hot Dog Marketing is a dotCOMM Gold Award Winner
ByCathy Edison October 7, 2019

Hot Dog Marketing has been awarded the dotCOMM Gold Award for 2019 in recognition of the work done on the iSpeak website, coming in 12th in international ranking for business-to-business website design. We are grateful to be recognized as a creative agency producing excellent website designs. iSpeak came to Hot Dog Marketing with a website…

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