How B2B Businesses Can Use LinkedIn to Their Advantage
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How B2B Businesses Can Use LinkedIn to Their Advantage

As we navigate another year of business-to-business (B2B) marketing, the strategies for connecting and communicating are constantly evolving.   In this context, LinkedIn, with its unique features such as professional networking, content sharing, lead generation, and brand awareness, has emerged as a vital platform that fosters professional relationships and is pivotal in helping business growth.   LinkedIn…

How to Build Customer Loyalty
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How to Build Customer Loyalty

The Power of Social Ad Retargeting  Hello, fellow business enthusiasts! Today, we embark on an exciting journey through the realm of social ad retargeting to discover its potential in fostering customer loyalty.  HubSpot states that brand loyalty, on the other hand, is driven by a consumer’s connection to your brand. Loyalists are swayed by factors…

Top 7 Fall Marketing Ideas for 2022
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Top 7 Fall Marketing Ideas for 2022

Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…

What Is Digital Marketing?
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What Is Digital Marketing?

Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily.   Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…

What Is Social Media Marketing?
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What Is Social Media Marketing?

Social Media Marketing Defined Hootsuite defines social media marketing as the practice of using social media channels to sell or promote a brand, product, or service.     Social media marketing can help meet several of your goals, including:    Increase brand awareness    Humanize your brand and make it relatable    Establish your brand as an expert in their field    Increase website traffic  …

SaaS Marketing Strategy Ideas to Start Using
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SaaS Marketing Strategy Ideas to Start Using

Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

Video, Social Media Marketing, and You
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Video, Social Media Marketing, and You

If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most popular social media outlets, to incorporating the trendiest memes into your posting schedule in a way that complements your branded content, a social media marketer is always striving…

Are You Spending Too Little On Your Marketing?
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Are You Spending Too Little On Your Marketing?

Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a…

Staying Relevant with Content Marketing | Part Three: Social Media
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Staying Relevant with Content Marketing | Part Three: Social Media

Last but not least, we’ve come to the first thing everyone thinks of when they hear the words “online marketing”. Social media may not be every business owner’s best friend, but it should be! It’s the quickest way to update your customer base on new events, requires less extensive writing than a blog and less…

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What You Do For Your Business Online Matters | Part One: The Social Media Machine

Introduction to the Social Media Machine and Referral Traffic Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to…