Cutting Your Marketing Budget is Dangerous – Here’s Why
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Cutting Your Marketing Budget is Dangerous – Here’s Why

I’m a corporate marketing drop out. I understand what gets cut first in hard times – marketing. One of my previous roles was significantly downsized, which led to me working independently on the side for many years before running an agency full-time. That downsize was the birth of Hot Dog Marketing, and guess what year…

Are You Spending Too Little On Your Marketing?
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Are You Spending Too Little On Your Marketing?

Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a…

What Your New Website Should Look Like in 2019
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What Your New Website Should Look Like in 2019

If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’s hard to know exactly how make a site that won’t be outdated in a couple of years, you can rely on these upcoming trends to make sure your designing something forward-thinking and will continue to…

What You Do For Your Business Online Matters | Part 2: Introduction to Driving Return Traffic and Keeping them on Your Website
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What You Do For Your Business Online Matters | Part 2: Introduction to Driving Return Traffic and Keeping them on Your Website

Last month, we tackled referral traffic and how it works with your online marketing program. This month, we’ll tackle what you need to know about bringing visitors back to your site and keep them there. Your Goal in Online Marketing:Establish Your Business as the Most Relevant and Obvious Choice Online Your strategy for achieving this…

For Pack Leaders: The Smart Way to Measure Marketing Success

For Pack Leaders: The Smart Way to Measure Marketing Success

Many established businesses still rely 100% on a sales team for lead generation. Marketing can feel like a difficult expense to justify when a business has never pursued it seriously as a strategy for sales growth. Determining a smart approach to measuring marketing success is key to setting up a marketing plan you and your…