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Top 7 Fall Marketing Ideas for Home Services Businesses in 2024

As the leaves change colors and the weather cools down, it’s time for home services businesses to adjust their marketing strategies for the fall. Whether you’re in landscaping, HVAC, plumbing, or cleaning services, fall is a season full of opportunities to grow your business and engage customers. Here are seven fall marketing ideas to help…

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What is the difference between Google Analytics 4 and Universal Analytics?

How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…

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What Is Digital Marketing?

Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily.   Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…

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What is SEO and How Can I Implement it on My Website?

What does SEO mean? SEO stands for “search engine optimization,” and it is the process of improving your website’s search engine ranking through online activities. These activities include increasing your website’s speed, creating and publishing excellent content and obtaining links from other credible websites to yours. SEO can be a topic often shrouded in mystery,…

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SaaS Marketing Strategy Ideas to Start Using

Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

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Core Web Vitals: What they are and why they’re important for your website’s success

What do Core Web Vitals mean for your website? How can you use them to improve the user’s experience on your website? Google is constantly updating its algorithm and searching for new ways to serve users the best and more relevant content. While there are over 200 different ranking factors (according to Google), one undeniably…