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Personalization Needs to Go Deeper in Your Marketing
ByAshley Walker December 5, 2025December 5, 2025

Personalization has been a staple in modern marketing for years but new data from the Content Marketing Institute shows something important: while 91 percent of tech marketers say they personalize their content, 59 percent of those experiences still feel… basic. We’re talking “Hi, {first name}” and not much else. And most of that personalization is happening in only one channel: email. …

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B2B | SEO | social media marketing | strategy

10 Game-Changing LinkedIn Tactics to Elevate Your B2B Marketing
ByCathy Edison February 3, 2025March 24, 2025

Let’s be honest—your LinkedIn company page might be looking a little… neglected. Sure, it exists, but is it working for you? Or is it just a digital business card floating in the void? If you treat LinkedIn as just another social media platform, you’re missing out on one of the most influential B2B marketing tools…

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B2B | Blog | online marketing | SEO

Top 7 Marketing Strategies B2B Companies Should Adopt for 2025
ByCathy Edison December 16, 2024December 16, 2024

1. Get Personal with Account-Based Marketing (ABM) Imagine you’re a decision-maker at a mid-sized company, scrolling through LinkedIn. Instead of seeing irrelevant ads, you find a tailored post addressing your company’s challenges, with a link to a case study featuring a similar business. That’s ABM in action—hyper-targeted, personalized, and effective. In 2025, B2B companies need…

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B2B | SEO | social media marketing | video marketing | website design

Top 7 Fall Marketing Ideas for Home Services Businesses in 2024
ByCathy Edison October 8, 2024October 9, 2024

As the leaves change colors and the weather cools down, it’s time for home services businesses to adjust their marketing strategies for the fall. Whether you’re in landscaping, HVAC, plumbing, or cleaning services, fall is a season full of opportunities to grow your business and engage customers. Here are seven fall marketing ideas to help…

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Blog | SEO

How to Download Historical Data from Google Analytics
ByCathy Edison July 27, 2023

Download Data from Google Analytics If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), this is the first step you should take. You will want a minimum of six months of data from your Universal Analytics account, but you will need to determine how much…

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news | online marketing | SEO | Uncategorized | website content | Websites

What is the difference between Google Analytics 4 and Universal Analytics?
ByCathy Edison July 27, 2023

How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…

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Blog | online marketing | SEO

What You Need to Know about Google Analytics 4
ByJessica Scanlon May 30, 2023

Still trying to figure out what to make of it? We’ll give you a quick overview. Starting July 1, 2023, Universal Analytics will be going away . . . along with your data. Google Analytics 4 (GA4) isn’t just a new-looking interface, but Google has changed the way it measures your website’s data. How they’re…

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Blog | email marketing | online advertising | online marketing | SEO | social media marketing

What Is Digital Marketing?
ByAshley Walker July 27, 2022

Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily. Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…

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Blog | SEO

What is SEO and How Can I Implement it on My Website?
ByHot Dog Marketing Marketer September 30, 2021

What does SEO mean? SEO stands for “search engine optimization,” and it is the process of improving your website’s search engine ranking through online activities. These activities include increasing your website’s speed, creating and publishing excellent content and obtaining links from other credible websites to yours. SEO can be a topic often shrouded in mystery,…

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Blog | blogging | branding | email marketing | online advertising | online marketing | SEO | social media marketing | strategy | video marketing | website content | Websites

SaaS Marketing Strategy Ideas to Start Using
ByHot Dog Marketing Marketer May 28, 2021

Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

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