SaaS Marketing Strategy Ideas to Start Using
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SaaS Marketing Strategy Ideas to Start Using

Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

Five Steps to a Perfectly Polished Professional Video
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Five Steps to a Perfectly Polished Professional Video

How To Make an Online Video for Your Business It’s as easy as picking up your phone and pressing record right? A professional-quality marketing video can make all the difference when it comes to attracting customers through social media. It also helps your potential customers understand your business better. When you get that traffic to…

Lights, Camera, Action: 5 of Our Favorite Branded Video Campaigns
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Lights, Camera, Action: 5 of Our Favorite Branded Video Campaigns

By now, you’ve figured out that video is all the rage in content marketing. Brands are using video now more than ever for more than just advertising spots – they’re using them to tell stories, to showcase the unique capabilities of their products and services and more. Through video, they’re able to define their brand…

Video Marketing for Small Businesses: Where to Start
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Video Marketing for Small Businesses: Where to Start

Creating engaging content is key to building and maintaining your audience. They don’t want to only hear from you when you have a new product to pitch them. Today’s consumer wants to know, understand, and connect with the brands they choose to purchase from. Content creation is how you as a small business owner can…

Create Your Next BadAss-terpiece with Video
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Create Your Next BadAss-terpiece with Video

If you’re doing any kind of marketing for your business, I’m sure you have read statistics about video content and probably already know you need to include video as part of your digital presence. Someone, somewhere has shared some very compelling facts with you like; “There were over 7.9 million videos uploaded directly to Facebook in September…

Is YouTube Right For Your Business?
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Is YouTube Right For Your Business?

A lot of small businesses do everything they can to take advantage of free online services that, in their own ways, can contribute to their overall search-ability when playing the SEO (Search Engine Optimization) game. Which is why it’s surprising to find that many small businesses aren’t taking advantage of posting regular YouTube content to their…