Preparing your booth for marketing and sales success. The Texas Municipal League (TML) Annual Conference is one of the most valuable opportunities of the year for vendors and service providers to connect with municipal decision-makers. If your business specializes in architecture, engineering, IT, utilities, or civic infrastructure, your booth isn’t just a setup—it’s a strategic…
If you’ve been using a funnel to market your small business and you’re not getting the results you used to, you’re not alone. Many businesses across Central Texas—including Austin, Round Rock, Cedar Park, and Leander—see the same thing. The funnel isn’t broken; It’s outdated, and today’s buyers have changed their decisions. In this blog, we’ll…
For years, B2B marketing operated under the simple assumption that leads would follow if you built the right funnel. Marketers invested heavily in gated whitepapers, email nurture campaigns, and perfectly segmented ads—all in pursuit of the mythical “marketing-qualified lead” (MQL). But over time, those leads have become more expensive, harder to convert, and less reliable….
Insights from a Top Branding Agency in Austin As Central Texas continues its rapid growth, the competitive landscape for professional service businesses—especially those serving public entities—is becoming more intense. At Hot Dog Marketing, a leading branding agency in Austin, we’ve seen how local firms that once secured projects with ease are now facing serious competition…
Just like gradual deforestation leads to land erosion, businesses can erode their brand over time—often without realizing it. Small, seemingly harmless decisions accumulate, chipping away at the customer and employee experience. Whether it happens quickly through controversy or slowly through neglect, brand erosion can significantly impact a company’s reputation, customer loyalty, and long-term success. What…
For the third year, Hot Dog Marketing’s popular and completely free community workshops have been scheduled for 2025. We’re thrilled to announce that this year’s workshops will take place at the Greater Austin Chamber board room in Downtown Austin. Mark your calendars for these upcoming lunch-break events: February 13, 2025: How to Plan a Marketing…
Conventions and industry conferences are a unique opportunity to showcase your brand to a highly engaged and relevant audience. With hundreds or even thousands of attendees wandering through a maze of booths, how can you stand out and create lasting impressions? The answer lies in your social media strategy. Your company can make a memorable…
Tradeshows and conventions offer companies a unique opportunity to connect directly with potential clients, especially when targeting government contracts. However, succeeding in this competitive arena requires more than just showing up with a booth. Companies need to employ strategic methods for collecting contacts and generating high-quality leads tailored to government procurement processes to stand out…
Today’s marketing world is obsessed with clicks, conversions, and the fastest, shortest route through the buyer’s journey. Marketing has seemed elusive or exclusively conference-based or publication-based for companies that market and sell specifically to the public sector. However, there are opportunities now, more than ever, for B2G companies to look at brand awareness, thought leadership,…
Pre-Show and At-Show Strategies for Government Employee Engagement Planning for a big industry trade show takes almost a whole year. From securing the booth space and planning the logistics to creating and printing the sales and marketing materials, a lot goes into just a few days of the year. Trade shows provide a unique opportunity…