The Danger of Brand Erosion and Your Business
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The Danger of Brand Erosion and Your Business

Just like slowly removing vegetation and deforestation can lead to land erosion over a slow period, companies can pluck away at their customer and employee experience over time and ultimately erode their brand. Small companies and large companies can suffer from undiagnosed brand erosion. What is Brand Erosion? In our Hot Dog Marketing University Lunch…

Selling to the Public Sector? Now is the Time to Amp Up Your Marketing Efforts.

Selling to the Public Sector? Now is the Time to Amp Up Your Marketing Efforts.

Today’s marketing world is obsessed with clicks, conversions, and the fastest, shortest route through the buyer’s journey. Marketing has seemed elusive or exclusively conference-based or publication-based for companies that market and sell specifically to the public sector. However, there are opportunities now, more than ever, for B2G companies to look at brand awareness, thought leadership,…

Building Buzz and Excitement for Your Trade Show Booth

Building Buzz and Excitement for Your Trade Show Booth

Pre-Show and At-Show Strategies for Government Employee Engagement Planning for a big industry trade show takes almost a whole year. From securing the booth space and planning the logistics to creating and printing the sales and marketing materials, a lot goes into just a few days of the year. Trade shows provide a unique opportunity…

Governor’s Office Honors Hot Dog Marketing with Small Business Award
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Governor’s Office Honors Hot Dog Marketing with Small Business Award

Hot Dog Marketing Recognized for Contributions to Women and Minority-Owned Businesses with HUB Award May 30, 2024—Round Rock, TXThe Texas Governor’s Office presented Hot Dog Marketing with the Outstanding Historically Underutilized Business Award during its annual Small Business Summit. The award is presented to a successful women-owned or minority-owned business that employs a majority female…

Creating Effective Print Ads and Marketing Materials for Government Audiences

Creating Effective Print Ads and Marketing Materials for Government Audiences

In an increasingly digital world, print marketing remains a powerful tool, especially for companies targeting government entities. Print ads and materials offer a tangible, trustworthy medium to convey your brand’s message. With the upcoming conference, it’s crucial to ensure your print ads are visually appealing and resonate with your audience. Understanding Your Audience: Government Entities…

Transform Your Website into a Perfect 24/7 Salesperson

Transform Your Website into a Perfect 24/7 Salesperson

How to Have a Sales-Ready Website. In today’s digital age, your website is more than just a digital footprint; it is potentially your most effective salesperson, working tirelessly to attract, engage, and convert visitors around the clock. Making your website sales-ready involves more than sleek design—it needs strategic content, optimized user experience, and a distinct…

How to Get the Most Benefits of Branding Before Your Next Trade Show
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How to Get the Most Benefits of Branding Before Your Next Trade Show

Exhibiting at a Conference This Year? Consider Your Brand Strategy First Texas Municipal League will be here before you know it. For many small-to-medium-sized businesses that work with the public sector in Texas, TML is the largest, most important conference for their sales teams. While it’s still early enough in the year, you have time…

B2B Marketing: A Guide to Engaging Video Content
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B2B Marketing: A Guide to Engaging Video Content

Unlock the Power of Video in Your B2B Marketing Strategy In today’s fast-paced business world, video has emerged as a key component of marketing strategies, especially for B2B companies. Why? Because video content isn’t just entertaining, it’s an incredibly effective way to showcase your products, share your knowledge, and connect with other businesses. We’ll explore…

Embracing the Future: Key B2B Marketing Trends for 2024
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Embracing the Future: Key B2B Marketing Trends for 2024

In the ever-evolving world of business-to-business (B2B) marketing, staying ahead of the curve is an advantage and a necessity. As we enter 2024, several key trends are emerging, reshaping how we think about and implement our marketing strategies. From layered content strategies to the innovative use of artificial intelligence (AI), these trends are set to…

Clutch.co Recognizes Hot Dog Marketing in 26 Award Categories

Clutch.co Recognizes Hot Dog Marketing in 26 Award Categories

Hot Dog Marketing Achieves Unprecedented Recognition by Clutch.co, Securing Top Honors in 26 Categories [Round Rock, Texas – November 15, 2023] – Hot Dog Marketing, a leading digital marketing agency based in Austin, Texas, has proudly earned top recognition in an impressive 26 categories from the prestigious Clutch.co Awards. This remarkable achievement highlights the company’s…