How You Can Grow Your Business with Email Automation  
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How You Can Grow Your Business with Email Automation  

Marketing automation is a useful tool for businesses to manage routine touch points to bring a client to sale and maintain contact with afterwards. Of course, this is just a generalization for a vast and intricate system.  We personally prefer using HubSpot for their marketing automation capabilities.  According to Hatch, they were able to cohesively…

Top 7 Fall Marketing Ideas for 2022
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Top 7 Fall Marketing Ideas for 2022

Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…

What Is Digital Marketing?
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What Is Digital Marketing?

Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily.   Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…

Lead Generation Is Important for Your Small Business
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Lead Generation Is Important for Your Small Business

What Is Lead Generation?     Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service.  See Our Guide: Difference Between Brand Building and Lead Generation      According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…

SaaS Marketing Strategy Ideas to Start Using
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SaaS Marketing Strategy Ideas to Start Using

Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

Yes, Email Marketing is Still Important for Your Digital Marketing Strategy
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Yes, Email Marketing is Still Important for Your Digital Marketing Strategy

With new forms of digital marketing popping out of the woodwork all the time, many may wonder if using email marketing campaigns are still a need. According to Constant Contact, email can be almost 40 times more effective than Twitter and Facebook combined. Email marketing campaigns build credibility for your business, as well as improve…

Are You Spending Too Little On Your Marketing?
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Are You Spending Too Little On Your Marketing?

Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a…

Staying Relevant with Content Marketing | Part Two: Email Marketing
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Staying Relevant with Content Marketing | Part Two: Email Marketing

Are you ready to keep your business relevant online with quick, snappy, all-too-engaging content marketing? Last time, we discussed the benefits of blogging. This time, we’re going to discuss something a little easier to digest—both for you and your clients. Because let’s face it, blogs are hard, and that’s a LOT of words in one…