Marketing automation is a useful tool for businesses to manage routine touch points to bring a client to sale and maintain contact with afterwards. Of course, this is just a generalization for a vast and intricate system. We personally prefer using HubSpot for their marketing automation capabilities. According to Hatch, they were able to cohesively…
Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…
Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily. Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…
Drip Marketing Defined Mailchimp defines drip marketing as a way of sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. According to the Content Marketing Institute, 31% of B2B marketers say email newsletters are the best way to nurture leads….
Email Marketing Defined When you think of email marketing, you think of the daunting mass of emails in your inbox, right? Despite the array of emails, we receive and ignore, email marketing is not useless. In fact, if you can get their attention, email marketing is an excellent tool for business owners to understand their…
What Is Lead Generation? Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service. See Our Guide: Difference Between Brand Building and Lead Generation According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…
Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…
With new forms of digital marketing popping out of the woodwork all the time, many may wonder if using email marketing campaigns are still a need. According to Constant Contact, email can be almost 40 times more effective than Twitter and Facebook combined. Email marketing campaigns build credibility for your business, as well as improve…
Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a…
Are you ready to keep your business relevant online with quick, snappy, all-too-engaging content marketing? Last time, we discussed the benefits of blogging. This time, we’re going to discuss something a little easier to digest—both for you and your clients. Because let’s face it, blogs are hard, and that’s a LOT of words in one…