How B2B Businesses can Create Great Video Content
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How B2B Businesses can Create Great Video Content

As the B2B marketing landscape evolves, it is empowering to position your brand as one that understands its audience. DIY content marketing allows businesses to demonstrate transparency, build brand awareness, and connect with their target audience. The key to successful B2B content is to address potential buyers’ pain points and challenges, offering compelling insights into…

B2B Marketing: A Guide to Engaging Video Content
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B2B Marketing: A Guide to Engaging Video Content

Unlock the Power of Video in Your B2B Marketing Strategy In today’s fast-paced business world, video has emerged as a key component of marketing strategies, especially for B2B companies. Why? Because video content isn’t just entertaining, it’s an incredibly effective way to showcase your products, share your knowledge, and connect with other businesses. We’ll explore…

Video, Social Media Marketing, and You
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Video, Social Media Marketing, and You

If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most popular social media outlets, to incorporating the trendiest memes into your posting schedule in a way that complements your branded content, a social media marketer is always striving…

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Instagram Video: What Does it Mean for Internet Content Creators?

In a world where YouTube has become the primary platform for video distribution and media streaming, one social media platform took a stand against the great red play button: Instagram. While Vimeo has become the professional standard for video hosting, Twitch the gamer’s streaming paradise, and TikTok the short-form trendy-dance-challenge destination, Instagram has launched a…

25+ Steps to Making Your Own Promotional Video
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25+ Steps to Making Your Own Promotional Video

Thinking of shooting your own promotional video for your business? I applaud you for taking the step into video marketing! You are keeping up with current marketing trends and that’s stellar! 81% of businesses already use video marketing and that number is growing every year. Video marketing isn’t just for B2C businesses. 59% of executives…