How can a company hire the perfect candidate? This question has long been at the heart of numerous hiring practices across a variety of companies. Nevertheless, seeking “the perfect candidate” can often doom the process from the outset. Companies often wish to hire employees that can add value to their existing teams, but they don’t…
CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. “I want my website to be simpler,” a client said to us over the phone. “Let’s delete all the subpages and just have a single landing page. It’ll make our potential clients need to call us for…
Content marketing is a powerful tool for SaaS companies to help them be the go-to resource for their customers and potential customers. Content marketing involves producing content on a regular basis that will appeal to your target audience – in this case, your SaaS product users. This blog post covers what content marketing is and…
What Is Lead Generation? Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service. See Our Guide: Difference Between Brand Building and Lead Generation According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…
Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…
Knowing the key strategies for business growth is incredibly valuable. These strategies are helpful for planning growth in an innovative, sustainable way. Why Choose a Growth Strategy? Some believe that growth simply means more of what they currently do. However, nearly every product, business model, and economy are more diverse and complex than just doing…
In early April 2021, Wix, the drag-and-drop website building company, launched a strange advertising campaign targeted explicitly at their competitor, WordPress. The backlash was ugly. Before I get into this post, I have a couple of disclosures: Wix sent prominent WordPress influencers and developers some cool headphones with a message (QR code) directing them to…
Deciding on the best website builder for your small business can be nerve-racking and overwhelming. There are many options out there, and many seem very similar – so, which one is right for you? Making a poor choice could cost you loads of time. Additionally, it could create massive headaches when trying to migrate your…
Growth and strategy are hot buzzwords in the business world. But what is marketing growth strategy? Put simply, marketing growth strategy is applying strategic marketing tactics to grow the business so that it can achieve its overall business goals. It consists of how a business meets the audience in the market with their product or…
What does your company look like when you’ve “made it?” How can you set marketing goals to get you there? Growth companies often look at marketing as a necessary “cost of doing business,” rather than using it strategically to accomplish their overall business goals. The assumption being that their SaaS product or service will “sell…