Marketing automation is nothing short of a game changer for eCommerce businesses and digital marketers. It’s no wonder that it’s seeing an increased adoption rate. In fact, a recent study forecasts that the value of this industry could grow to $8.42 billion by 2027. But what is marketing automation, exactly? And how does it work? Marketing…
A blog, short for a “Web log”, is a tool typically used for online marketing or opinion that is designed to create a space to share thoughts and ideas on a regular or semi-regular basis. In contrast to many other content creation avenues, blogs are usually written in a personal, but authoritative, voice. Blogging can be…
Visibility, brand awareness, lead generation: these may all sound like corporate buzzwords, but each of them is an essential component to a business’s success. If potential customers don’t know your business, if they’ve never heard of it, and if they can’t find it, then it is doomed to failure. Especially if you are a small…
Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…
Jessica Scanlon, the CEO of Hot Dog Marketing, joined the Agency Unfiltered podcast to share her team’s journey in moving from conventional retainers to an agile retainer approach. As Jessica explains, by using the agile methodology, the production sprints and planning cycles of her team’s retainers have become more flexible and responsive and are generating…
Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily. Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…
Google Analytics Defined Google Analytics (GA) is a free web platform from Google where one can track virtually every user action taken on their website simply by installing a piece of code in their site’s code. We’re living in the 2020s, and the days of a simple “brochure” website are over. This free product from…
Social Advertising Defined Social advertising or paid social media is defined by HubSpot as a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. Usually you will see a “sponsored” or “promoted” tag near the post that indicates that it is an ad. Social Advertising Tools …
What is Lead Generation? You know that line from the movie Field of Dreams, “if you build it, they will come?” Well, turns out that when it comes to building your business and acquiring customers, that phrase is undeniably false. Simply putting up a website or flicking on a neon “OPEN” sign won’t bring in clients….
Drip Marketing Defined Mailchimp defines drip marketing as a way of sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. According to the Content Marketing Institute, 31% of B2B marketers say email newsletters are the best way to nurture leads….