Google Analytics Defined Google Analytics (GA) is a free web platform from Google where one can track virtually every user action taken on their website simply by installing a piece of code in their site’s code. We’re living in the 2020s, and the days of a simple “brochure” website are over. This free product from…
Social Advertising Defined Social advertising or paid social media is defined by HubSpot as a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. Usually you will see a “sponsored” or “promoted” tag near the post that indicates that it is an ad. Social Advertising Tools …
What is Lead Generation? You know that line from the movie Field of Dreams, “if you build it, they will come?” Well, turns out that when it comes to building your business and acquiring customers, that phrase is undeniably false. Simply putting up a website or flicking on a neon “OPEN” sign won’t bring in clients….
Drip Marketing Defined Mailchimp defines drip marketing as a way of sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. According to the Content Marketing Institute, 31% of B2B marketers say email newsletters are the best way to nurture leads….
At Hot Dog Marketing, we partner with service businesses to provide world-class marketing. From developing an intelligent strategy for your business to executing your marketing needs, Hot Dog Marketing is a branding and digital marketing company with deep expertise in serving companies looking to build their brand and reputation as experts in their industries. Located…
Content marketing is the act of creating and publishing content in various forms so that audiences will consume it, trust the author, and become customers. The content is often educational written text like a blog post or an e-book. However, content marketing isn’t limited to educational materials or written text. It could be funny, emotional,…
Agile Marketing is taking the principles of the agile methodology and applying them to marketing. The 12-month marketing plan has been suffering for years inside of companies as marketing executives and C-Suite leaders clung to the tradition of the one-time strategic annual plan. COVID finally put it out of its misery. The normal cycle of…
Email Marketing Defined When you think of email marketing, you think of the daunting mass of emails in your inbox, right? Despite the array of emails, we receive and ignore, email marketing is not useless. In fact, if you can get their attention, email marketing is an excellent tool for business owners to understand their…
Social Media Marketing Defined Hootsuite defines social media marketing as the practice of using social media channels to sell or promote a brand, product, or service. Social media marketing can help meet several of your goals, including: Increase brand awareness Humanize your brand and make it relatable Establish your brand as an expert in their field Increase website traffic …
A marketing strategy for predictable and sustainable business growth. Imagine you are taking a road trip to Disney World. You buy your tickets online, pack the car, and hit the road. Map? GPS? Smartphone? Who needs them, right? You know Disney is in that general direction, and you’re headed that way – you’ll get there eventually. Does…