What does SEO mean? SEO stands for “search engine optimization,” and it is the process of improving your website’s search engine ranking through online activities. These activities include increasing your website’s speed, creating and publishing excellent content and obtaining links from other credible websites to yours. SEO can be a topic often shrouded in mystery,…
CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. One of this year’s economic issues from Covid-19 has been the ongoing labor crisis facing several industries in the U.S. In July alone, nearly 4 million people quit their jobs, according to Newsweek, and the quit rate in the U.S….
Our newest car model is “best in class!” These scissors are 70% titanium! We provide internet with speeds up to 100Mbps! So, what? What is Customer-Centric Marketing? Customer-centric marketing has been around for a long time, but many businesses and business owners don’t use it and have no idea what it is. This is severely…
What is a growth strategy? To put it obviously – it’s a plan that outlines how you will grow your company. It includes marketing and advertising campaigns and new product development, market penetration, or new partnerships. There’s a saying, “Good things come to those who wait.” However, to successfully grow a business, “sit and wait”…
There are many companies who pay millions and billions of dollars to perfect their branding. It might sound like a stretch, but it is true! The power of branding is recognized by a lot of companies and businesses. This may sound daunting, but the very first step in making sure that your branding is aligned…
How can a company hire the perfect candidate? This question has long been at the heart of numerous hiring practices across a variety of companies. Nevertheless, seeking “the perfect candidate” can often doom the process from the outset. Companies often wish to hire employees that can add value to their existing teams, but they don’t…
CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. “I want my website to be simpler,” a client said to us over the phone. “Let’s delete all the subpages and just have a single landing page. It’ll make our potential clients need to call us for…
Content marketing is a powerful tool for SaaS companies to help them be the go-to resource for their customers and potential customers. Content marketing involves producing content on a regular basis that will appeal to your target audience – in this case, your SaaS product users. This blog post covers what content marketing is and…
What Is Lead Generation? Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service. See Our Guide: Difference Between Brand Building and Lead Generation According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…
Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…