TL;DR Your website should be updated at least monthly, with ongoing monitoring of performance, security, and functionality. If you’re not updating your site regularly, you risk security vulnerabilities, slower performance, lost leads, and reduced visibility in search and AI-driven results. A well-maintained website is not just a marketing tool; it is essential to your business…
Boost Your Business Across Social Media and Digital Platforms It’s time to heat up your testing strategy as the weather cools down. Fall 2024 brings new opportunities to engage with your audience across multiple platforms, whether you’re in B2B, service-based, or professional services. Let’s dive into the top seven marketing ideas to keep your business…
In today’s digital age, a strong online presence is essential for the success of any small business. We’re sure you’ve heard this before, but it’s the truth – your website serves as a virtual storefront. You invest time, money, and hard work in maintaining your physical location, so why should your online platform be any…
How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…
. . . and We Thought We’d Post the Results with Some More Commentary AI and machine learning will likely win “Person of the Year” by Time Magazine (if it can win such an honor). The topic of AI has taken over all the discussion in the tech and agency blogs, podcasts, and conventions. Before…
A blog, short for a “Web log”, is a tool typically used for online marketing or opinion that is designed to create a space to share thoughts and ideas on a regular or semi-regular basis. In contrast to many other content creation avenues, blogs are usually written in a personal, but authoritative, voice. Blogging can be…
Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…
Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…
If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’s hard to know exactly how make a site that won’t be outdated in a couple of years, you can rely on these upcoming trends to make sure your designing something forward-thinking and will continue to…
Last month, we tackled referral traffic and how it works with your online marketing program. This month, we’ll tackle what you need to know about bringing visitors back to your site and keep them there. Your Goal in Online Marketing:Establish Your Business as the Most Relevant and Obvious Choice Online Your strategy for achieving this…