Introduction to the Social Media Machine and Referral Traffic Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to…
Content is king. It was true in the heyday of the newspaper industry, and it’s true on the internet now. Whether this content takes the form of clever social media posts, snappy newsletters, or blogs about wiener dogs, the important thing is to keep your voice in front of your clients in an engaging way…
Many businesses underestimate the importance of online marketing. Small business online marketing is crucial to building a relationship with your audience in the digital world. Implementing a strategic online marketing strategy is an important component for business growth and success. There are many components of online marketing for businesses and we’ve narrowed down five important…
We have a lot of experience working with clients who are just stumped on how to help us help them build a better website. Outsourcing your web design to professionals can relieve a lot of stress, saving you time and ensuring the design and set-up are done well. But it can be daunting – how…
By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…
If you’re a small business owner chances are you’ve heard that you need to keep up on your SEO strategies. If you don’t know what SEO is then you probably have bigger problems but in short, SEO is Search Engine Optimization and is used every day when someone puts in keywords into a search bar….
A common misconception about branding is that it’s simply the graphic design process behind developing your marketing materials or the logo design. While a majority of the branding work Hot Dog Marketing does for clients is related to developing that print and web “look” that supports the right message, there’s a deeper level we can…
You’ve worked hard on your website. It’s loaded with keywords and amazing content. The design is modern, responsive, and intuitive. You’re paying for online advertising. Every piece of your social media strategy is in place. Now it’s time to sit back and watch the customers walk through the door, right? Without analytics, you can’t be…
Jumping on the content marketing band wagon? Well, it’s about time! Customers are searching right now for information only you can provide for them, but they can’t find you unless you’re publishing new and interesting information to your website regularly. This can be in the form of a blog, news story or press release, ebook…
I think it’s fair to say that we can all get bored with feeding a constant stream of generic content to social media and to websites. While you might be checking “content marketing” off your list, if you’re feeling that snore coming on, so is your audience. I have to admit that I have struggled…