Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…
It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…
So, you’ve finally done it. You bit the bullet after a year of ‘meaning to’ and redesigned your website. The best part is you really love it and you’re ready for the world to see your new, updated and more polished look! Whoa there. We know you’re excited, and we’re excited for you, but there…
Using SEO as a Community Builder Search Engine Optimization (SEO) is still an elusive concept for many small business owners or even many large corporations for that matter. There are various interconnected parts and strategies in play that it can be daunting to even try to take the time to understand it, much less tackle…
If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive on its own without a little help. Luckily, this outside help is free, with the caveat that it can take up some of your valuable time currently used for…
When small business owners say to us, “We want better SEO,” what they’re really asking for is a magic bullet. In the old days, a black hat SEO company could promise big results by stuffing keywords into your site and creating disreputable backlinks to get your site a better page ranking. Google and other search engines…
By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…
Featuring your business on Yelp and other online review sites is a necessary piece of the internet marketing puzzle, but when a bad review starts to sour your business, how do you save it? You’ve launched your small business and proudly started to market it online. You’ve launched a website, and you’ve started to build…
Last month, we discussed the ins and outs of good social media frequency (visit the archived blog). This month, we’ll look at how to pick your tone and content. “Think about it like having a conversation with a friend but with your boss looking over your shoulder.”That’s pretty good advice from Merrell Ligons, Digital Solutions…