How Organic Website Content Can Elevate Your Website and Differentiate Your Brand
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How Organic Website Content Can Elevate Your Website and Differentiate Your Brand

ByHot Dog Marketing

Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…

Girl-Talking-Into-Phone-Voice-Search-Hot-Dog-Marketing
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Is Your Website SEO Ready for the Rise in Voice Search?

ByHot Dog Marketing

Any device you use to help you find answers, places, recommendations, and more most likely has a voice search feature nowadays. Whether a smart speaker, smart TV, a personal computer, or smartphone, searching via voice is a rising trend for consumers worldwide. In fact, smart speakers like the Amazon Echo, and Google Home are becoming…

website-maintenance-hot-dog-marketing
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The Nightmare of Poor Web Maintenance: Importance of Small Businesses Maintaining their Website

ByHot Dog Marketing

Your website is a portal where people interact with your business. The internet is open 24/7 and doesn’t require salespeople to cover the sales floor, so it is essentially effortless on your part as the business owner. Our world is a technology-dominant society, so you should of your website as an online storefront for your…

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Long Live SEO: Is Search Engine Optimization Dead?

ByHot Dog Marketing

When you perform searches online about search engine optimization, chances are you’ll come across at least one article in which the headline claims that search engine optimization is dead. Marketers have long listened to the chatter circling the rumor mill that search engine optimization (you know, the necessary process of making your website visible to…

Small-Businesses
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How Small Businesses Can Survive 5 Years

ByHot Dog Marketing

Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…

digital-marketing-superhero
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How a Digital Marketing Superhero Can Save the Day

ByHot Dog Marketing

It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…

SEO-website-relaunch
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SEO is More Important than Ever When You Relaunch Your Website

ByCathy Edison

So, you’ve finally done it. You bit the bullet after a year of ‘meaning to’ and redesigned your website. The best part is you really love it and you’re ready for the world to see your new, updated and more polished look!  Whoa there. We know you’re excited, and we’re excited for you, but there…

someone pressing a button to start their web presence
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5 Ways to Boost Your Web Presence Right Now

ByHot Dog Marketing

If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive on its own without a little help. Luckily, this outside help is free, with the caveat that it can take up some of your valuable time currently used for…

What You Really Mean When You Ask for SEO
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What You Really Mean When You Ask for SEO

ByJessica Scanlon

When small business owners say to us, “We want better SEO,” what they’re really asking for is a magic bullet. In the old days, a black hat SEO company could promise big results by stuffing keywords into your site and creating disreputable backlinks to get your site a better page ranking. Google and other search engines…