Download Data from Google Analytics If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), this is the first step you should take. You will want a minimum of six months of data from your Universal Analytics account, but you will need to determine how much…
How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…
. . . and We Thought We’d Post the Results with Some More Commentary AI and machine learning will likely win “Person of the Year” by Time Magazine (if it can win such an honor). The topic of AI has taken over all the discussion in the tech and agency blogs, podcasts, and conventions. Before…
The Power of Social Ad Retargeting Hello, fellow business enthusiasts! Today, we embark on an exciting journey through the realm of social ad retargeting to discover its potential in fostering customer loyalty. HubSpot states that brand loyalty, on the other hand, is driven by a consumer’s connection to your brand. Loyalists are swayed by factors…
Still trying to figure out what to make of it? We’ll give you a quick overview. Starting July 1, 2023, Universal Analytics will be going away . . . along with your data. Google Analytics 4 (GA4) isn’t just a new-looking interface, but Google has changed the way it measures your website’s data. How they’re…
Lessons from our Founder in honor of AAPI Heritage Month As a woman and a wonderful blend of Korean and White American, I am consistently in situations where I feel like I stuck out. Maybe I’m the only woman in the room. More commonly, I find that I am the only non-white, under-50 woman in…
Marketing can be a daunting task as a business owner. Your time is valuable, and you are juggling so much for your business that setting up a marketing strategy isn’t practical on your own. This is why most of our clients hire us – because they need a partner that they can trust to grow…
Hot Dog Marketing is an award-winning digital marketing agency that delivers solutions to fit your needs. From brand strategy to building campaigns, we take your business goals and set you on a path to success. We are proud to announce that we’ve been honored by Clutch as: Located in Washington D.C., Clutch is a B2B…
Marketing is a key aspect of running a business, but most of the time, it’s difficult to run the marketing yourself and manage your business. One of the significant challenges business owners face is the marketing budget itself. How do you know what will help your business grow? Luckily, it isn’t rocket science to figure…
Marketing is about speaking to your audience. The goal of marketing is to increase your market share, the percentage of people in the potential customer community who choose your product or brand over your competitors. The local burger place is competing for a percent of hungry people at lunchtime within a few miles of the shop….