If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’s hard to know exactly how make a site that won’t be outdated in a couple of years, you can rely on these upcoming trends to make sure your designing something forward-thinking and will continue to…
Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…
If there is one thing you can say about marketing in the digital age, it’s that there is never a boring moment! There is always something new and exciting on the horizon, whether it be a new social media platform, Google algorithm shift or SEO updates, it’s a lot to keep up with. Mobile is…
You are not alone in this world. There are endless tools available to small businesses that will not only make your life easier, but will actually assist you in keeping your customer happy and up to date. The tools outlined below are some of the most basic and widely available, so read on and make…
I’m the first to admit that I’m a people pleaser. When Hot Dog Marketing was in its infancy, giving time away was an easy decision because most of the time it made for happy clients and really, that’s all I cared about. I didn’t really care about what made for a good design process. I…
How to Guarantee Success By Simply Talking With Your Client When you think of client services, you likely think of responding to unhappy customers and having to remedy their various conflicts. However, to truly understand client services and master the art, you need to get back to the basics and think about the root of…
Summer is right on our heels and now is the perfect time for Austin area businesses to ramp up their marketing strategy before the heat sets in! Maybe your product or service isn’t exactly specific for the summer, but there are still ways to incorporate summer themes into your upcoming campaigns. Clients will probably be…
Why Some Marketing Agencies for Small Business are Out to Get Ya! When we were growing up, cautionary tales usually referenced the Big Bad Wolf – a character with terrible intentions that often tricked the helpless protagonist into a bad situation. Now, all grown up, I hear about Big Bad Wolves all the time – in the form…
A New Year’s Note from the CEO In 2012 when I left corporate America for the heartache and tremendous joy of small business ownership, I couldn’t have predicted how everything would pan out. I was a solo marketer trying on many hats for my clients. I attended every networking event I could find, shook many hands, and…
It’s that time of year again! You can feel the shopping energy vibrating in the air just waiting to be released upon the world. The question is, how do you harness that energy to your advantage when you are a small business? How do you compete with big box stores, almost blindingly bright ad campaigns,…