We get a lot of small business clients contacting us looking for the magic bullet to solving their marketing problems. In fact, with all the information out there about content marketing and flashy terms like “online sales funnel,” there’s a percentage of new entrepreneurs that will start their businesses in 2015 and will hope that…
Not sure if it’s worth your time and money to hire a marketing consultant for your small business? Unless you’ve had experience running marketing campaigns online and in your area, it’s probably worth hiring someone to make sure you’re current marketing is on track and that your initiatives align with your brand strategy. Here are…
Let’s talk about putting your best foot forward in everything you do. Do you have forms, sales sheets, applications, and other paperwork that you require your clients to fill out? Do you ever need to make sales presentations using PowerPoint? Once you have your new logo and a defined brand, it’s important to apply your new…
You’ve worked hard on your website. It’s loaded with keywords and amazing content. The design is modern, responsive, and intuitive. You’re paying for online advertising. Every piece of your social media strategy is in place. Now it’s time to sit back and watch the customers walk through the door, right? Without analytics, you can’t be…
Jumping on the content marketing band wagon? Well, it’s about time! Customers are searching right now for information only you can provide for them, but they can’t find you unless you’re publishing new and interesting information to your website regularly. This can be in the form of a blog, news story or press release, ebook…
The holidays are just around the corner. It’s time to start implementing some winter and holiday-related promotions. If you’ve watched TV anytime since Halloween, you’ll see that large businesses are starting earlier and earlier each year. Time for you and your small business to leverage some holiday cheer. We all know that Thanksgiving kicks off…
I think it’s fair to say that we can all get bored with feeding a constant stream of generic content to social media and to websites. While you might be checking “content marketing” off your list, if you’re feeling that snore coming on, so is your audience. I have to admit that I have struggled…
There’s not a lot of debate about the validity of having a strong logo to represent your business. When small businesses have a stand out logo, it looks more professional, capable, and stable. Marketing materials, web design, and other communication pieces with a great logo not only help your audience pick you out from the…
Fall is just around the corner, and even though it’s still screaming hot outside, it’s time to start planning your Fall promotions. Austin’s autumn is a great shopping season, and consumers are ready to embrace the milder temperatures by getting out and doing more. Here are some quick copy ideas that you can use as…
Hot Dog Marketing is now offering Every Door Direct Mail (EDDM) assistance for its small business clients. If you’re not familiar with EDDM, it’s a new service offered by the USPS that let’s you skip the step of buying a mailing list, purchasing a postage permit, and paying for address inkjetting. How to Prepare Your…