Hey Gang! We’re starting the second half of the year now, and it’s a good time to examine your marketing plan and see how you’re doing. If you don’t have a marketing plan, check out these free templates. Branding and Branded Materials Do you have enough business cards for your upcoming networking and events? Have…
There was a great article in the Entrepreneur magazine online about how to brainstorm a business name, and it reminded me of an article I wrote years ago on the subject. That blog is long gone, but I can remember the simple tips to keep in mind when you’re picking out a name for the…
So, you think you don’t need to hire a marketing company to help you? Fair enough. Consider these Myths and Facts and see how hiring help might be the best decision you made for your business. Myth:For the savvy small business owner, taking a DIY approach to marketing is not only affordable but it helps…
I’ve been talking about landing pages with a few clients recently, and I came across this video from Google Adwords about getting the most out of your landing page. The three principles discussed in the video apply to all landing pages – whether you’re selling a product online, promoting a special, or just trying to…
Words of wisdom for mind, body and health are easy to find inside Martha Stewart’s Whole Living magazine. But this month’s issue has a recipe for Self-Promotion. I thought I’d include tidbits here for your enjoyment. Be One with Your Work Stand in integrity with what you’re selling. You’re putting something out there that you…
Most of the businesses in this article are larger than most of my typical clients, but that doesn’t mean big ideas can’t come from a single sole proprietor or a team of partners. Hey! There’s even a shout-out to my favorite Austin institution – The Alamo Drafthouse. Quirky sells! Read the AdAge article here.
When I first meet with a client, often his or her first request is for help with a specific medium. Sometimes they want to get on social media outlets like Facebook and Twitter, but don’t know what to do with them. Sometimes they need brochures or ads. Before I go down the yellow brick road…
The power and importance of sending handwritten thank yous has been a common piece of advice I give all of my clients. From retail to service providers, you can make a huge difference in your brand perception and your brand’s stickiness. It was the topic of a recent New York Times column by a local…
Summer is a great time to market in Austin. Austin and surrounding Central Texas customers all have similar themes rolling around in their heads and here’s a cheat sheet of marketing ideas you can use as you target them. Austin, TX Summer Promotional Copy Ideas: Customers normally have fun on their minds when the summer…