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Is Competition from Large, Out-of-State AEC Firms Affecting Texas Companies?
ByCathy Edison February 4, 2026February 8, 2026

Short answer: Yes. Texas-based architecture, engineering, and construction (AEC) firms are facing increased competition from large national and global firms entering the state, creating uncertainty about project pipelines, win rates, and sustained stability. However, firms with strong local knowledge, clear positioning and early trust-building strategies still have a significant advantage, if they know how to…

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B2B | B2G | Blog | For Pack Leaders – Blogs for CEOs | strategy | Websites

The AEC Capacity Crisis: Why Architecture, Engineering and Construction Firms Are Struggling to Keep Up
ByCathy Edison December 10, 2025February 4, 2026

AEC firms in Central Texas are entering 2026 amid rapid regional growth, infrastructure investment and development demand. On paper, it should be a high-growth time for small and mid-size firms. The truth is, many are stretched so thin that they are missing opportunities. This is the capacity crisis. It is affecting architecture firms as they…

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B2B | Blog | strategy | video marketing | Websites

The Growing Disconnect Between Marketing and the Customer Journey
ByCathy Edison December 10, 2025December 10, 2025

Marketing leaders love touting omnichannel experiences. But between the ambition and reality, something essential is getting lost across the customer journey. Recent research shows this gap is more than just frustrating; it can actually be risky. Most B2B buyers complete the bulk (roughly two-thirds) of their research and decision process; vendor shortlisting, requirements gathering, vendor…

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Automation | B2B | Blog | email marketing | HubSpot | online advertising | online marketing | SEO | social media marketing | strategy | Websites

Personalization Needs to Go Deeper in Your Marketing
ByAshley Walker December 5, 2025December 5, 2025

Personalization has been a staple in modern marketing for years but new data from the Content Marketing Institute shows something important: while 91 percent of tech marketers say they personalize their content, 59 percent of those experiences still feel… basic. We’re talking “Hi, {first name}” and not much else. And most of that personalization is happening in only one channel: email. …

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B2B | Blog | branding | buzz | Logos | strategy | Trade Shows | website design

What is Brand Strategy and Why It’s Your Best Defense Against Brand Erosion
ByCathy Edison August 4, 2025August 19, 2025

Your brand isn’t just your logo or color palette; it’s your reputation. It’s the emotional and professional impression you leave with every client, partner, and stakeholder. That impression can work for you, or against you, depending on how consistently and strategically you manage it. That’s where brand strategy comes in. Without it, you’re vulnerable to…

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B2G | B2B | Blog

Tradeshow coming up?
ByJessica Scanlon June 6, 2025July 10, 2025

Preparing your booth for marketing and sales success. The Texas Municipal League (TML) Annual Conference is one of the most valuable opportunities of the year for vendors and service providers to connect with municipal decision-makers. If your business specializes in architecture, engineering, IT, utilities, or civic infrastructure, your booth isn’t just a setup—it’s a strategic…

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B2B | Blog | branding

Why Your Lead Funnel Isn’t Working Anymore (And What Brand Can Do Instead)
ByJessica Scanlon May 12, 2025August 19, 2025

If you’ve been using a funnel to market your small business and you’re not getting the results you used to, you’re not alone. Many businesses across Central Texas are seeing the same and are realizing they focused on quick tactics over brand equity and reputation. The funnel isn’t broken; It’s outdated, and today’s buyers have…

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B2B | Blog | online marketing | strategy | video marketing

Video Repurposing Strategy: One Video, Many Uses
ByCathy Edison April 14, 2025April 14, 2025

Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…

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B2B | Blog | Methodology | online advertising | online marketing

6 Steps to Build a Marketing Budget That Scales with Your Business
ByCathy Edison March 25, 2025March 3, 2025

As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…

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Artificial Intelligence | B2B | Blog | online advertising | online marketing

How AI Can Help Optimize Your Marketing Spend
ByCathy Edison March 11, 2025March 24, 2025

Marketing budgets can vanish faster than the last slice of pizza at an office party. But thanks to AI and machine learning, small to medium-sized businesses (SMBs) can now optimize their marketing spend and make sure every dollar works as hard as a mullet—business in the front, party in the back. If you’ve ever wished…

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