B2B | Blog | branding | buzz | Logos | strategy | Trade Shows | website design

What is Brand Strategy and Why It’s Your Best Defense Against Brand Erosion
ByCathy Edison August 4, 2025August 19, 2025

Your brand isn’t just your logo or color palette; it’s your reputation. It’s the emotional and professional impression you leave with every client, partner, and stakeholder. That impression can work for you, or against you, depending on how consistently and strategically you manage it. That’s where brand strategy comes in. Without it, you’re vulnerable to…

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B2B | branding | Logos | strategy

The Long Game: How a Strong Brand Fuels Sustainable Business Growth
ByCathy Edison July 2, 2025August 19, 2025

In today’s instant gratification culture, business leaders often want fast results. However, when it comes to brand building, playing the long game yields the greatest return. A strong brand doesn’t just look good—it attracts the right audience, earns trust, and becomes your best long-term sales tool. So, how long does it actually take to build…

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B2B | branding | website design

Build a Brand Your Buyers Remember (Even If They’re Not Ready to Hire You Yet)
ByCathy Edison June 9, 2025June 29, 2025

If only 5% of your potential customers actively seek your services, how can you reach the other 95%? You build a brand they remember. In this blog, we’ll show small businesses in Central Texas—including Austin, Round Rock, Cedar Park, and Leander—how to stand out, stay visible, and earn trust over time with brand-first marketing. Why…

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B2G | B2B | Blog

Tradeshow coming up?
ByJessica Scanlon June 6, 2025July 10, 2025

Preparing your booth for marketing and sales success. The Texas Municipal League (TML) Annual Conference is one of the most valuable opportunities of the year for vendors and service providers to connect with municipal decision-makers. If your business specializes in architecture, engineering, IT, utilities, or civic infrastructure, your booth isn’t just a setup—it’s a strategic…

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B2B | Blog | branding

Why Your Lead Funnel Isn’t Working Anymore (And What Brand Can Do Instead)
ByJessica Scanlon May 12, 2025August 19, 2025

If you’ve been using a funnel to market your small business and you’re not getting the results you used to, you’re not alone. Many businesses across Central Texas are seeing the same and are realizing they focused on quick tactics over brand equity and reputation. The funnel isn’t broken; It’s outdated, and today’s buyers have…

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B2B | branding | Logos | online marketing | Trade Shows | Websites

Why the 95/5 Rule Is the Wake-Up Call B2B Marketing Needed
ByJessica Scanlon May 12, 2025August 19, 2025

For years, B2B marketing operated under the simple assumption that leads would follow if you built the right funnel. Marketers invested heavily in gated whitepapers, email nurture campaigns, and perfectly segmented ads—all in pursuit of the mythical “marketing-qualified lead” (MQL). But over time, those leads have become more expensive, harder to convert, and less reliable….

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news | branding | buzz

Hot Dog Marketing Named Philanthropic Small Corporation of the Year by AFP Greater Austin
ByHot Dog Marketing Marketer May 9, 2025June 29, 2025

Hot Dog Marketing in Round Rock, Texas, has been named the 2025 Philanthropic Small Corporation of the Year by the Association of Fundraising Professionals (AFP) Greater Austin Chapter. The award was announced during the annual Philanthropy Day celebration, which honors individuals and organizations making a positive impact through philanthropy and community support. Hot Dog Marketing…

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B2B | Blog | online marketing | strategy | video marketing

Video Repurposing Strategy: One Video, Many Uses
ByCathy Edison April 14, 2025April 14, 2025

Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…

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B2B | branding

Why Small-to-Midsize Professional Service Firms Need B2B Marketing to Compete with Big Brands
ByJessica Scanlon April 7, 2025April 24, 2025

Insights from a Top Branding Agency in Austin As Central Texas continues its rapid growth, the competitive landscape for professional service businesses—especially those serving public entities—is becoming more intense. At Hot Dog Marketing, a leading branding agency in Austin, we’ve seen how local firms that once secured projects with ease are now facing serious competition…

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B2B | Blog | Methodology | online advertising | online marketing

6 Steps to Build a Marketing Budget That Scales with Your Business
ByCathy Edison March 25, 2025March 3, 2025

As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…

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