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The Long Game: How a Strong Brand Fuels Sustainable Business Growth

In today’s instant gratification culture, business leaders often want fast results. However, when it comes to brand building, playing the long game yields the greatest return. A strong brand doesn’t just look good—it attracts the right audience, earns trust, and becomes your best long-term sales tool. So, how long does it actually take to build…

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Build a Brand Your Buyers Remember (Even If They’re Not Ready to Hire You Yet)

If only 5% of your potential customers actively seek your services, how can you reach the other 95%? You build a brand they remember. In this blog, we’ll show small businesses in Central Texas—including Austin, Round Rock, Cedar Park, and Leander—how to stand out, stay visible, and earn trust over time with brand-first marketing. Why…

Tradeshow Coming Up? Preparing your booth for marketing and sales success.
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Tradeshow coming up?

Preparing your booth for marketing and sales success. The Texas Municipal League (TML) Annual Conference is one of the most valuable opportunities of the year for vendors and service providers to connect with municipal decision-makers. If your business specializes in architecture, engineering, IT, utilities, or civic infrastructure, your booth isn’t just a setup—it’s a strategic…

Why Your Funnel Isn’t Working Anymore (And What to Do Instead)
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Why Your Funnel Isn’t Working Anymore (And What to Do Instead)

If you’ve been using a funnel to market your small business and you’re not getting the results you used to, you’re not alone. Many businesses across Central Texas—including Austin, Round Rock, Cedar Park, and Leander—see the same thing. The funnel isn’t broken; It’s outdated, and today’s buyers have changed their decisions. In this blog, we’ll…

Why the 95/5 Rule Is the Wake-Up Call B2B Marketing Needed

Why the 95/5 Rule Is the Wake-Up Call B2B Marketing Needed

For years, B2B marketing operated under the simple assumption that leads would follow if you built the right funnel. Marketers invested heavily in gated whitepapers, email nurture campaigns, and perfectly segmented ads—all in pursuit of the mythical “marketing-qualified lead” (MQL). But over time, those leads have become more expensive, harder to convert, and less reliable….

Hot Dog Marketing Named Philanthropic Small Corporation of the Year by AFP Greater Austin
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Hot Dog Marketing Named Philanthropic Small Corporation of the Year by AFP Greater Austin

Hot Dog Marketing in Round Rock, Texas, has been named the 2025 Philanthropic Small Corporation of the Year by the Association of Fundraising Professionals (AFP) Greater Austin Chapter. The award was announced during the annual Philanthropy Day celebration, which honors individuals and organizations making a positive impact through philanthropy and community support. Hot Dog Marketing…

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Video Repurposing Strategy: One Video, Many Uses

Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…

Why Small-to-Midsize Professional Service Firms Need B2B Marketing to Compete with Big Brands 
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Why Small-to-Midsize Professional Service Firms Need B2B Marketing to Compete with Big Brands 

Insights from a Top Branding Agency in Austin  As Central Texas continues its rapid growth, the competitive landscape for professional service businesses—especially those serving public entities—is becoming more intense. At Hot Dog Marketing, a leading branding agency in Austin, we’ve seen how local firms that once secured projects with ease are now facing serious competition…

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6 Steps to Build a Marketing Budget That Scales with Your Business

As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…

What’s a ‘Good’ ROI in Marketing? Benchmarks for Professional Services
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What’s a ‘Good’ ROI in Marketing? Benchmarks for Professional Services

Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s…