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What is Brand Strategy and Why It’s Your Best Defense Against Brand Erosion
ByCathy Edison August 4, 2025August 19, 2025

Your brand isn’t just your logo or color palette; it’s your reputation. It’s the emotional and professional impression you leave with every client, partner, and stakeholder. That impression can work for you, or against you, depending on how consistently and strategically you manage it. That’s where brand strategy comes in. Without it, you’re vulnerable to…

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B2B | branding | Logos | strategy

The Long Game: How a Strong Brand Fuels Sustainable Business Growth
ByCathy Edison July 2, 2025August 19, 2025

In today’s instant gratification culture, business leaders often want fast results. However, when it comes to brand building, playing the long game yields the greatest return. A strong brand doesn’t just look good—it attracts the right audience, earns trust, and becomes your best long-term sales tool. So, how long does it actually take to build…

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B2B | Blog | online marketing | strategy | video marketing

Video Repurposing Strategy: One Video, Many Uses
ByCathy Edison April 14, 2025April 14, 2025

Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…

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Blog | B2B | branding | strategy | Websites

Branding Checklist: Is Your Brand Working for You?
ByCathy Edison March 5, 2025March 24, 2025

Before you get stuck in the endless cycle of business challenges, ensure your branding sets you up for success. Brand Identity ✅ Is your logo clear, professional, and adaptable across different platforms?✅ Do you have a consistent color palette and typography that reflects your brand personality?✅ Is your visual identity modern and appealing or need…

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B2B | online marketing | strategy

Where to Spend vs. Where to Cut: B2B Marketing Budget Adjustments for 2025
ByCathy Edison March 3, 2025March 3, 2025

As business-to-business (B2B) companies prepare for 2025, marketing budgets must be more strategic. Economic shifts, changing buyer behaviors, and evolving digital trends require companies to rethink where they invest and where they cut back. As of March of 2025, these are our recommendations if you are feeling the pinch. A well-allocated marketing budget isn’t about…

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B2B | SEO | social media marketing | strategy

10 Game-Changing LinkedIn Tactics to Elevate Your B2B Marketing
ByCathy Edison February 3, 2025March 24, 2025

Let’s be honest—your LinkedIn company page might be looking a little… neglected. Sure, it exists, but is it working for you? Or is it just a digital business card floating in the void? If you treat LinkedIn as just another social media platform, you’re missing out on one of the most influential B2B marketing tools…

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B2B | online marketing | strategy

Top Priorities for Service-Based Business Owners Right Now: Meeting Today’s Challenges with Strategy and Resilience
ByCathy Edison October 31, 2024March 27, 2025

Service-based business owners and operators navigate unique challenges in today’s dynamic business landscape. Whether in consulting, healthcare, SaaS, or any other service-driven industry, staying agile and future-focused is essential. Today’s priorities for businesses generating between $1 million and $10 million annually lean toward sustainable growth, customer-centric strategies, and efficiency. This article explores the top concerns…

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B2B | online marketing | strategy

SaaS Go-to-Market Planning Guide
ByCathy Edison October 10, 2024October 10, 2024

Creating a go-to-market (GTM) plan for a software-as-a-service (SaaS) product involves developing strategies for product positioning, target audience, messaging, distribution channels, and sales strategies. This guide will give you a step-by-step, easy-to-follow checklist and plan for SaaS companies looking to enter the marketplace successfully. High-level approach to building an effective SaaS GTM plan: SaaS Market Research…

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B2B | email marketing | online advertising | online marketing | social media marketing | strategy

Fall Marketing Ideas for SaaS Companies
ByCathy Edison October 9, 2024October 9, 2024

As SaaS companies head into the final quarter of 2024, fall is an ideal time to implement marketing strategies that capitalize on upcoming holidays, end-of-year planning, and budget allocations for 2025. Here are some ideas to make the most of the season: Seasonal Marketing is More than Leaves and Holidays Seasonal Email Campaigns for SaaS…

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B2B | email marketing | online marketing | social media marketing | strategy

Top 7 Winter Marketing Ideas for 2024: Keep Your Business Hot During the Cold Months
ByCathy Edison October 8, 2024October 9, 2024

As the year winds down and the holiday season kicks into gear, it’s the perfect time to refocus your marketing strategy. Winter 2024 presents plenty of opportunities to engage your audience, drive sales, and build brand awareness across digital platforms. Here are the top seven marketing ideas to keep your business thriving this season. 1….

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