Blog | blogging | branding | email marketing | online advertising | online marketing | SEO | social media marketing | strategy | video marketing | website content | Websites

SaaS Marketing Strategy Ideas to Start Using
ByHot Dog Marketing Marketer May 28, 2021

Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

Read More SaaS Marketing Strategy Ideas to Start Using
Blog | online marketing | social media marketing | video marketing

Video, Social Media Marketing, and You
ByHot Dog Marketing January 3, 2019

If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most popular social media outlets, to incorporating the trendiest memes into your posting schedule in a way that complements your branded content, a social media marketer is always striving…

Read More Video, Social Media Marketing, and You
Blog | email marketing | For Pack Leaders – Blogs for CEOs | online marketing | social media marketing

Are You Spending Too Little On Your Marketing?
ByJessica Scanlon December 26, 2018

Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a…

Read More Are You Spending Too Little On Your Marketing?
Blog | online marketing | social media marketing | Uncategorized

Staying Relevant with Content Marketing | Part Three: Social Media
ByHot Dog Marketing October 8, 2018

Last but not least, we’ve come to the first thing everyone thinks of when they hear the words “online marketing”. Social media may not be every business owner’s best friend, but it should be! It’s the quickest way to update your customer base on new events, requires less extensive writing than a blog and less…

Read More Staying Relevant with Content Marketing | Part Three: Social Media
Blog | social media marketing | website content

What You Do For Your Business Online Matters | Part One: The Social Media Machine
ByJessica Scanlon September 24, 2018

Introduction to the Social Media Machine and Referral Traffic Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to…

Read More What You Do For Your Business Online Matters | Part One: The Social Media Machine
social media marketing | video marketing

Five Steps to a Perfectly Polished Professional Video
ByNeil Scanlon April 25, 2017

How To Make an Online Video for Your Business It’s as easy as picking up your phone and pressing record right? A professional-quality marketing video can make all the difference when it comes to attracting customers through social media. It also helps your potential customers understand your business better. When you get that traffic to…

Read More Five Steps to a Perfectly Polished Professional Video
Blog | SEO | social media marketing | strategy

How Small Businesses Can Survive 5 Years
ByHot Dog Marketing March 2, 2017

Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…

Read More How Small Businesses Can Survive 5 Years
Blog | blogging | email marketing | social media marketing

Small Business Digital Marketing – Why You “Can’t” Do It Alone
ByCathy Edison January 31, 2017

Okay, let’s be honest, you’re a small business owner, you probably could do it alone. That’s what being a small business owner is built on. Drive, determination and A LOT of time building something from nothing on your own. But you’ve been doing this for a little while now and you realize just how valuable…

Read More Small Business Digital Marketing – Why You “Can’t” Do It Alone
Uncategorized | Blog | blogging | email marketing | SEO | social media marketing

How a Digital Marketing Superhero Can Save the Day
ByHot Dog Marketing January 30, 2017

It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…

Read More How a Digital Marketing Superhero Can Save the Day
Blog | social media marketing

Social Media Changes Made in 2016
ByAshley Walker December 28, 2016

Social media is undoubtedly one of the biggest constants in our lives. Most of us check our newsfeeds from Facebook, Twitter, Instagram, etc. several times a day. While the presence of social media never changes, some of its features certainly do. Let’s look at some highlights from the changes that have been made to our…

Read More Social Media Changes Made in 2016