people standing side-by-side on smart phones, laptops, tablets Hot Dog Marketingsaas-marketing-strategy Hot Dog Marketing
| | | | | | | | | | |

SaaS Marketing Strategy Ideas to Start Using

ByHot Dog Marketing Marketer

Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

video-social-media-marketing-film-camera-hot-dog-marketing
| | |

Video, Social Media Marketing, and You

ByHot Dog Marketing

If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most popular social media outlets, to incorporating the trendiest memes into your posting schedule in a way that complements your branded content, a social media marketer is always striving…

money-magnet-hot-dog-marketing
| | | |

Are You Spending Too Little On Your Marketing?

ByJessica Scanlon

Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a…

Staying Relevant with Content Marketing | Part Three: Social Media
| | |

Staying Relevant with Content Marketing | Part Three: Social Media

ByHot Dog Marketing

Last but not least, we’ve come to the first thing everyone thinks of when they hear the words “online marketing”. Social media may not be every business owner’s best friend, but it should be! It’s the quickest way to update your customer base on new events, requires less extensive writing than a blog and less…

| |

What You Do For Your Business Online Matters | Part One: The Social Media Machine

ByJessica Scanlon

Introduction to the Social Media Machine and Referral Traffic Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to…

how to make an online video
|

Five Steps to a Perfectly Polished Professional Video

ByNeil Scanlon

How To Make an Online Video for Your Business It’s as easy as picking up your phone and pressing record right? A professional-quality marketing video can make all the difference when it comes to attracting customers through social media. It also helps your potential customers understand your business better. When you get that traffic to…

Small-Businesses
| | |

How Small Businesses Can Survive 5 Years

ByHot Dog Marketing

Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…

Ants-holding-stick-over-chasm-another-ant-walks-across-on-stick
| | |

Small Business Digital Marketing – Why You “Can’t” Do It Alone

ByCathy Edison

Okay, let’s be honest, you’re a small business owner, you probably could do it alone. That’s what being a small business owner is built on. Drive, determination and A LOT of time building something from nothing on your own. But you’ve been doing this for a little while now and you realize just how valuable…

digital-marketing-superhero
| | | | |

How a Digital Marketing Superhero Can Save the Day

ByHot Dog Marketing

It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…