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Personalization Needs to Go Deeper in Your Marketing
ByAshley Walker December 5, 2025December 5, 2025

Personalization has been a staple in modern marketing for years but new data from the Content Marketing Institute shows something important: while 91 percent of tech marketers say they personalize their content, 59 percent of those experiences still feel… basic. We’re talking “Hi, {first name}” and not much else. And most of that personalization is happening in only one channel: email. …

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B2B | online marketing | social media marketing

LinkedIn’s Secret Menu: Hidden Features to Boost Your B2B Marketing
ByCathy Edison February 4, 2025March 24, 2025

When you think of LinkedIn, you likely picture job postings, professional networking, and the occasional thought leadership post. But just like your favorite fast-food chain’s secret menu, LinkedIn has a variety of lesser-known features that can supercharge your marketing efforts—if you know where to find them. Whether you’re looking to generate leads, enhance engagement, or…

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B2B | SEO | social media marketing | strategy

10 Game-Changing LinkedIn Tactics to Elevate Your B2B Marketing
ByCathy Edison February 3, 2025March 24, 2025

Let’s be honest—your LinkedIn company page might be looking a little… neglected. Sure, it exists, but is it working for you? Or is it just a digital business card floating in the void? If you treat LinkedIn as just another social media platform, you’re missing out on one of the most influential B2B marketing tools…

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B2B | email marketing | online advertising | online marketing | social media marketing | strategy

Fall Marketing Ideas for SaaS Companies
ByCathy Edison October 9, 2024October 9, 2024

As SaaS companies head into the final quarter of 2024, fall is an ideal time to implement marketing strategies that capitalize on upcoming holidays, end-of-year planning, and budget allocations for 2025. Here are some ideas to make the most of the season: Seasonal Marketing is More than Leaves and Holidays Seasonal Email Campaigns for SaaS…

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B2B | email marketing | online marketing | social media marketing | strategy

Top 7 Winter Marketing Ideas for 2024: Keep Your Business Hot During the Cold Months
ByCathy Edison October 8, 2024October 9, 2024

As the year winds down and the holiday season kicks into gear, it’s the perfect time to refocus your marketing strategy. Winter 2024 presents plenty of opportunities to engage your audience, drive sales, and build brand awareness across digital platforms. Here are the top seven marketing ideas to keep your business thriving this season. 1….

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B2B | SEO | social media marketing | video marketing | website design

Top 7 Fall Marketing Ideas for Home Services Businesses in 2024
ByCathy Edison October 8, 2024October 9, 2024

As the leaves change colors and the weather cools down, it’s time for home services businesses to adjust their marketing strategies for the fall. Whether you’re in landscaping, HVAC, plumbing, or cleaning services, fall is a season full of opportunities to grow your business and engage customers. Here are seven fall marketing ideas to help…

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B2B | social media marketing

How B2B Businesses Can Use LinkedIn to Their Advantage
ByHot Dog Marketing Marketer July 8, 2024February 4, 2025

As we navigate another year of business-to-business (B2B) marketing, the strategies for connecting and communicating are constantly evolving. In this context, LinkedIn, with its unique features such as professional networking, content sharing, lead generation, and brand awareness, has emerged as a vital platform that fosters professional relationships and is pivotal in helping business growth. LinkedIn…

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Blog | online advertising | social media marketing

How to Build Customer Loyalty
ByHot Dog Marketing June 8, 2023

The Power of Social Ad Retargeting Hello, fellow business enthusiasts! Today, we embark on an exciting journey through the realm of social ad retargeting to discover its potential in fostering customer loyalty. HubSpot states that brand loyalty, on the other hand, is driven by a consumer’s connection to your brand. Loyalists are swayed by factors…

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Blog | branding | email marketing | online advertising | online marketing | social media marketing | strategy

Top 7 Fall Marketing Ideas for 2022
ByCathy Edison August 11, 2022

Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…

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Blog | email marketing | online advertising | online marketing | SEO | social media marketing

What Is Digital Marketing?
ByAshley Walker July 27, 2022

Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily. Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…

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