Blog | graphic design | online marketing | SEO | social media marketing | website content | website design

Three Mistakes Small Business Owners Make Marketing Their Business
ByJessica Scanlon July 14, 2015

By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…

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Blog | graphic design | strategy | website design

5 Things Every Small Business Needs to Know About Branding
ByHot Dog Marketing June 24, 2015

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…

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Blog | graphic design | news

Check out our new infographic!
ByJessica Scanlon May 9, 2015

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Blog | blogging | social media marketing | website content

Five Things You Can Do To Help Your SEO
ByHot Dog Marketing April 28, 2015

If you’re a small business owner chances are you’ve heard that you need to keep up on your SEO strategies. If you don’t know what SEO is then you probably have bigger problems but in short, SEO is Search Engine Optimization and is used every day when someone puts in keywords into a search bar….

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Blog | online marketing | social media marketing

Should You Hire a Social Media Manager? In-House vs. Outsourcing
ByJessica Scanlon April 15, 2015

If you’ve tried to keep up with your social media management and run your business at the same time, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting, staffing (the list can go on forever, right?) If your online presence is a…

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Blog | website design

It’s Time to Make Your Website Mobile-Responsive
ByJessica Scanlon March 20, 2015

The time has come folks – if your website isn’t mobile-friendly, then it’s time to upgrade! Google announced this past week what we all thought was coming. If you haven’t redesigned your website to be mobile-friendly yet, your new deadline is April 21st. Starting April 21, we will be expanding our use of mobile-friendliness as…

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Blog | email marketing | online marketing

Stats Show How Effective Email Marketing Remains
ByJessica Scanlon March 20, 2015

If you’re hesitant to try email marketing for your business, you’re missing out on one of the most effective and inexpensive ways to market to your best customers. According to eMarketer, 73% of marketers agree that email marketing is integral to their business. When looking at the numbers, it isn’t too difficult to understand why….

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Blog | graphic design | website content | website design

Why Your Brand is More Than a Logo
ByJessica Scanlon February 19, 2015

A common misconception about branding is that it’s simply the graphic design process behind developing your marketing materials or the logo design. While a majority of the branding work Hot Dog Marketing does for clients is related to developing that print and web “look” that supports the right message, there’s a deeper level we can…

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Blog | online advertising | online marketing | social media marketing

Pay to Play on Pinterest
ByJessica Scanlon February 19, 2015

Pinterest Introduces Advertising Opportunities for Business Profiles It’s here! The ability to pay to promote pins on Pinterest. If you are familiar with paid advertisements on other social media sites, like Facebook, you already have the gist of how paid promotional pins work. If you aren’t familiar, here is the rundown. Promoted pins run on…

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Blog | online marketing | social media marketing

The New Rules of Facebook
ByJessica Scanlon January 22, 2015

The new year is here, and with the new year there are new rules. New rules on Facebook that is. Facebook recently surveyed hundreds of thousands of users on what they could improve. One resounding answer was: less promotional posts. Upon digging deeper Facebook found it was strictly those promotional posts that so many businesses…

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