Get used to hearing the words virtual reality (VR) headsets. A once clunky-looking device that you may have seen in various theme parks, SkyMall catalogs, high-end arcades, and futuristic movies is now going to become more commonplace. You’ve probably heard the recent news that the Oculus Rift (a device that blew up on Kickstarter and…
A New Year’s Note from the CEO In 2012 when I left corporate America for the heartache and tremendous joy of small business ownership, I couldn’t have predicted how everything would pan out. I was a solo marketer trying on many hats for my clients. I attended every networking event I could find, shook many hands, and…
It’s that time of year again! You can feel the shopping energy vibrating in the air just waiting to be released upon the world. The question is, how do you harness that energy to your advantage when you are a small business? How do you compete with big box stores, almost blindingly bright ad campaigns,…
I probably spend more time reading marketing books and marketing articles than I do drinking La Croix sparkling water. When my husband sees me on my phone while I’m supposedly watching TV, I’m actually probably reading an interesting article on social media marketing or branding – not just looking at dog and baby videos my…
LinkedIn has come a long way from its humble beginnings as a social media tool to help you connect with others in your industry. In fact, let’s take a look at some stats about LinkedIn (as of September 2021) Stats via Oberlo Connecting to other professionals is still the core of what makes LinkedIn so…
A lot of small businesses do everything they can to take advantage of free online services that, in their own ways, can contribute to their overall search-ability when playing the SEO (Search Engine Optimization) game. Which is why it’s surprising to find that many small businesses aren’t taking advantage of posting regular YouTube content to their…
We have a lot of experience working with clients who are just stumped on how to help us help them build a better website. Outsourcing your web design to professionals can relieve a lot of stress, saving you time and ensuring the design and set-up are done well. But it can be daunting – how…
Our favorite social media scheduler is Hootsuite, and up until recently users were not able to schedule their Instagram updates (or have an option for us to manage Instagram on behalf of businesses). This was frustrating for many businesses who would have to manually submit their content via phone, but now with the ability to…
When small business owners say to us, “We want better SEO,” what they’re really asking for is a magic bullet. In the old days, a black hat SEO company could promise big results by stuffing keywords into your site and creating disreputable backlinks to get your site a better page ranking. Google and other search engines…