If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive on its own without a little help. Luckily, this outside help is free, with the caveat that it can take up some of your valuable time currently used for…
Why Some Marketing Agencies for Small Business are Out to Get Ya! When we were growing up, cautionary tales usually referenced the Big Bad Wolf – a character with terrible intentions that often tricked the helpless protagonist into a bad situation. Now, all grown up, I hear about Big Bad Wolves all the time – in the form…
It seems like every time you open your laptop there is a new social network to join. Looking at my email every day I can tell you I am solicited to share, view and connect on sites which I honestly can’t even remember the reason for joining in the first place. We all know the…
Get used to hearing the words virtual reality (VR) headsets. A once clunky-looking device that you may have seen in various theme parks, SkyMall catalogs, high-end arcades, and futuristic movies is now going to become more commonplace. You’ve probably heard the recent news that the Oculus Rift (a device that blew up on Kickstarter and…
A New Year’s Note from the CEO In 2012 when I left corporate America for the heartache and tremendous joy of small business ownership, I couldn’t have predicted how everything would pan out. I was a solo marketer trying on many hats for my clients. I attended every networking event I could find, shook many hands, and…
It’s that time of year again! You can feel the shopping energy vibrating in the air just waiting to be released upon the world. The question is, how do you harness that energy to your advantage when you are a small business? How do you compete with big box stores, almost blindingly bright ad campaigns,…
I probably spend more time reading marketing books and marketing articles than I do drinking La Croix sparkling water. When my husband sees me on my phone while I’m supposedly watching TV, I’m actually probably reading an interesting article on social media marketing or branding – not just looking at dog and baby videos my…
LinkedIn has come a long way from its humble beginnings as a social media tool to help you connect with others in your industry. In fact, let’s take a look at some stats about LinkedIn (as of September 2021) Stats via Oberlo Connecting to other professionals is still the core of what makes LinkedIn so…
A lot of small businesses do everything they can to take advantage of free online services that, in their own ways, can contribute to their overall search-ability when playing the SEO (Search Engine Optimization) game. Which is why it’s surprising to find that many small businesses aren’t taking advantage of posting regular YouTube content to their…