A common misconception about branding is that it’s simply the graphic design process behind developing your marketing materials or the logo design. While a majority of the branding work Hot Dog Marketing does for clients is related to developing that print and web “look” that supports the right message, there’s a deeper level we can…
Pinterest Introduces Advertising Opportunities for Business Profiles It’s here! The ability to pay to promote pins on Pinterest. If you are familiar with paid advertisements on other social media sites, like Facebook, you already have the gist of how paid promotional pins work. If you aren’t familiar, here is the rundown. Promoted pins run on…
The new year is here, and with the new year there are new rules. New rules on Facebook that is. Facebook recently surveyed hundreds of thousands of users on what they could improve. One resounding answer was: less promotional posts. Upon digging deeper Facebook found it was strictly those promotional posts that so many businesses…
I’ve recently had one of the craziest conversations with a potential client I think I’ll ever have in regards to Facebook marketing. It’s a quintessential example of a client that I was in no position to help and should have backed away from slowly when he started in with his questions: “How do I get…
It’s the New Year! Time to step back and ask yourself, “What do I want to do differently to grow my business in 2012?” Here are Hot Dog Marketing’s thoughts on what should make your 2012 New Year’s Resolution list: 1. Trim the FatNo matter how big or how small, there’s probably some extra bulk…
It’s time to start planning your budget and marketing for the upcoming year. This is a good time to reach out to your business coach, consultant, or Hot Dog Marketing to discuss your marketing strategy. If you’re writing your own marketing plan this year, this blog post is a basic outline to get you started….
The sound of jingle bells are drawing closer, and your social media plans for the holidays are all laid out…or are they? If they aren’t don’t panic. You still have time. And if you are wondering if a holiday social media strategy will really have an impact, the short answer is, yes! The top 500…
If you’re like a lot of other business owners, your marketing plan is flying by the seat of your pants, and you’re just now thinking of how your do something to give back to the community this holiday season (and get some exposure for it). That’s OK. You’re in the same boat as 70% of…
Instagram really realizes the value of businesses on their platform and has begun catering to them through their Instagram Business site, making the task of writing this article fun and easier. I present to you, the How-To of Instagram, business edition. Setting Up Your Business Instagram Instagram will suggest followers for you to connect with…
We get a lot of small business clients contacting us looking for the magic bullet to solving their marketing problems. In fact, with all the information out there about content marketing and flashy terms like “online sales funnel,” there’s a percentage of new entrepreneurs that will start their businesses in 2015 and will hope that…