I’m the first to admit that I’m a people pleaser. When Hot Dog Marketing was in its infancy, giving time away was an easy decision because most of the time it made for happy clients and really, that’s all I cared about. I didn’t really care about what made for a good design process. I…
How to Guarantee Success By Simply Talking With Your Client When you think of client services, you likely think of responding to unhappy customers and having to remedy their various conflicts. However, to truly understand client services and master the art, you need to get back to the basics and think about the root of…
As marketers, we are continuously trying to find the right use of imagery that helps capture and conveys a message or story. After all, a picture is worth a thousand words. But every so often we come across some truly bizarre imagery that we just don’t know what to do with except by sharing it around…
Our primary social media for our small business clients continues to be Facebook. Even with the emergence of popular platforms like Pinterest and Instagram, our efforts for a majority of clients marketing small business on Facebook remains priority. But man, they keep changing the game, and we figured it would be a good time to…
So, you’ve finally done it. You bit the bullet after a year of ‘meaning to’ and redesigned your website. The best part is you really love it and you’re ready for the world to see your new, updated and more polished look! Whoa there. We know you’re excited, and we’re excited for you, but there…
Summer is right on our heels and now is the perfect time for Austin area businesses to ramp up their marketing strategy before the heat sets in! Maybe your product or service isn’t exactly specific for the summer, but there are still ways to incorporate summer themes into your upcoming campaigns. Clients will probably be…
There are a plethora of various file types used for saving digital images. Each of which has a time and place for proper use. A basic understanding of these file types will make working with your designer or digital marketer go a bit more smoothly. Knowing what files to give a vendor for production can…
Using SEO as a Community Builder Search Engine Optimization (SEO) is still an elusive concept for many small business owners or even many large corporations for that matter. There are various interconnected parts and strategies in play that it can be daunting to even try to take the time to understand it, much less tackle…
Small Business Mobile Apps that Make Online Marketing and Small Business Management On-The-Go Simpler I’ve been running Hot Dog Marketing for eight years and in overdrive the last four years. There are so many wheels turning at once that I’ve come to rely on my iPhone as a remote desk and a touchstone while I’m away….
Social media is great for businesses, especially small ones. It is a phenomenal way to identify your fans, entice new ones and interact with your community. But it only works if you have followers, and on major social media sites, those are harder than ever to come by these days. If you have a business…