Featuring your business on Yelp and other online review sites is a necessary piece of the internet marketing puzzle, but when a bad review starts to sour your business, how do you save it? You’ve launched your small business and proudly started to market it online. You’ve launched a website, and you’ve started to build…
By Guest Blogger: Jen McGahanOwner and Copywriter at MyTeamConnects.com What’s the first thing you do when you land on a webpage without any graphics? Maybe you groan. Ugh. Or sigh and dig in a little just to see if the thing is worth reading. All text and no pictures is a disastrous combo on the…
A majority of the new business owners who call Hot Dog Marketing are looking for one thing – a new website. Everyone agrees that having a website is essential to do business in today’s economy. For those who don’t have experience in marketing or the online world, getting a website on the Internet can be…
I recently gave a presentation at the newly formed Williamson County Marketing Alliance meeting in Cedar Park and had enough engagement that I thought it would make a helpful blog topic for all you small business owners out there. How to Pick Social Media for Your Business No, you don’t have to be on everything…
Finally, Pinterest has made the move to separate personal boards and business boards. If your business has a normal, personal profile on Pinterest, you can easily convert your existing account to a business account by visiting The Pinterest for Business page. Why bother? Right now, there doesn’t seem to be much distinction in features for Pinterest…
The holidays are just around the corner. It’s time to start implementing some winter and holiday-related promotions. If you’ve watched TV anytime since Halloween, you’ll see that large businesses are starting earlier and earlier each year. Time for you and your small business to leverage some holiday cheer. We all know that Thanksgiving kicks off…
I think it’s fair to say that we can all get bored with feeding a constant stream of generic content to social media and to websites. While you might be checking “content marketing” off your list, if you’re feeling that snore coming on, so is your audience. I have to admit that I have struggled…
There’s not a lot of debate about the validity of having a strong logo to represent your business. When small businesses have a stand out logo, it looks more professional, capable, and stable. Marketing materials, web design, and other communication pieces with a great logo not only help your audience pick you out from the…
Fall is just around the corner, and even though it’s still screaming hot outside, it’s time to start planning your Fall promotions. Austin’s autumn is a great shopping season, and consumers are ready to embrace the milder temperatures by getting out and doing more. Here are some quick copy ideas that you can use as…
Hot Dog Marketing is now offering Every Door Direct Mail (EDDM) assistance for its small business clients. If you’re not familiar with EDDM, it’s a new service offered by the USPS that let’s you skip the step of buying a mailing list, purchasing a postage permit, and paying for address inkjetting. How to Prepare Your…