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Fall Marketing Ideas

Fall is just around the corner, and even though it’s still screaming hot outside, it’s time to start planning your Fall promotions. Austin’s autumn is a great shopping season, and consumers are ready to embrace the milder temperatures by getting out and doing more.

Here are some quick copy ideas that you can use as a spring board:

  • Fall into savings . . .
  • Back-to-School . . .
  • Fall fest . . .
  • Fall in Love
  • Cool Items or Look Cooler, Feel Cooler

Capitalize on the season with these colors:

  • Burnt Orange! (It’s almost that time!)
  • Warm Oranges and Yellows
  • Light and Dark Browns
  • Red Accents
  • Local high school spirit colors

Other Fall Marketing Tips:

  • Get involved with a charity – Galas and other fundraising usually kick-off at this time
  • Take advantage of advertising through your neighborhood school – sponsor booster clubs or advertise in their newsletters
  • Try a new networking group
  • Start Planning your 2013 marketing budget!

Plan promotions to coincide with these September – November events/holidays:

September:

  • Longhorn Football! – Ongoing
  • High School Football! – Ongoing
  • City Wide Garage Sale – Saturday, 1st
  • Labor Day – Monday, 3rd
  • Grandparents Day – Sunday, 9th
  • Step Family Day – Sunday, 16th
  • Austin Pride Festival – Saturday, 22nd
  • Austin Museum Day – Sunday, 23rd
  • Mediterranean Festival – Friday, 28th & Saturday, 29th
  • Fall Pecan Street Festival – Saturday, 29th

October:

  • Columbus Day – Monday, 8th
  • Boss’s Day – Tuesday, 16th
  • Austin City Limits Fest (Order your flyers for this one!) – 12th to 14th
  • Austin Film Fest – Starts on the 18th
  • Austin Beer Week – Starts on the 20th
  • Austin Book Fest – Saturday, 27th & Sunday, 28th
  • Austin Yoga Fest – Saturday, 27th & Sunday, 28th
  • Halloween – 31st

November:

  • Fun, Fun, Fun Fest – 2nd to 4th
  • Daylight Savings – Sunday, 4th (Fall Back . . . )
  • Veteran’s Day – Sunday, 11th
  • A Christmas Affair – 15th to 18th
  • Thanksgiving – Thursday, 22nd
  • Black Friday – Friday, 23rd
  • Cyber Monday – Monday, 26th

Hot Dog Marketing can help you sort out the details of your fall promotional calendar. Reach out! We’d love to help.