I think it’s fair to say that we can all get bored with feeding a constant stream of generic content to social media and to websites. While you might be checking “content marketing” off your list, if you’re feeling that snore coming on, so is your audience. I have to admit that I have struggled…
There’s not a lot of debate about the validity of having a strong logo to represent your business. When small businesses have a stand out logo, it looks more professional, capable, and stable. Marketing materials, web design, and other communication pieces with a great logo not only help your audience pick you out from the…
Fall is just around the corner, and even though it’s still screaming hot outside, it’s time to start planning your Fall promotions. Austin’s autumn is a great shopping season, and consumers are ready to embrace the milder temperatures by getting out and doing more. Here are some quick copy ideas that you can use as…
Hot Dog Marketing is now offering Every Door Direct Mail (EDDM) assistance for its small business clients. If you’re not familiar with EDDM, it’s a new service offered by the USPS that let’s you skip the step of buying a mailing list, purchasing a postage permit, and paying for address inkjetting. How to Prepare Your…
There’s a great article floating around from eMarketer Mobile. It summarized some new stats gathered from a survey in regards to consumer habits and social media’s effect on these habits. Here are a few of the graphics from that article.
Hey Gang! We’re starting the second half of the year now, and it’s a good time to examine your marketing plan and see how you’re doing. If you don’t have a marketing plan, check out these free templates. Branding and Branded Materials Do you have enough business cards for your upcoming networking and events? Have…
Articles with beautiful graphics continue to show: the more appealing you make your online communications, the more likely it’ll get pinned, re-blogged, linked to . . . you name it. This is an attractive piece on how to create those infographics we can’t get enough of (Thank you mashable.com). Some key ideas to take away…
I couldn’t have said it better myself. This article is a real gem, and there’s a good reason why it was trending on LinkedIn this week. As you start planning your marketing budget, the key is to look for your best bang for your buck. With the continued reliance on the internet to bring us…
There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…
There was a great article in the Entrepreneur magazine online about how to brainstorm a business name, and it reminded me of an article I wrote years ago on the subject. That blog is long gone, but I can remember the simple tips to keep in mind when you’re picking out a name for the…