Hey Gang! We’re starting the second half of the year now, and it’s a good time to examine your marketing plan and see how you’re doing. If you don’t have a marketing plan, check out these free templates.

Branding and Branded Materials

Do you have enough business cards for your upcoming networking and events?
Have you changed anything about your services that would require redoing or reprinting any marketing materials you have?
Do you need to change your prices on any printed materials?
Are you able to get those new marketing materials you’ve been saving up for?

Social Media and Content Marketing

How often were you able to post on your website?
Did you consistently post to social media, interact with followers, and send out great, useful info?
If you’re tracking analytics, did you see any spikes in visits?
If you’re not getting the traction you need, should you consider paid social media advertising?
Did you have a hard time managing this aspect? Is it time to get help?

Traditional Advertising

Did you get enough ROI (return on investment) with your paid advertisements?
Did you track what sales your advertisements brought in effectively?
Are you planning any late year advertising for the holiday season? September is usually the latest to make those arrangements.

Website

Do you need to update services and pricing on your website?
Are you ready to add pages or upgrade the look and feel of your website?
Do you need purchase additional domain names to point to your website?
Are Google and other search engines picking up on it?
Do you have your appropriate online directories updated with the right web link and latest information?
Is it time to consider online advertising?

Public Relations and Traditional Communication

Do you have enough thank you cards to thank your clients/customers for the rest of the year?
Do you have events or appearances coming up in the second half of the year that you need to plan press releases and media notifications for?
Do you have the support you need for your upcoming events?
Do you have the necessary marketing materials for your upcoming events?
Have you updated your website with pictures and news from your past events/appearances?

Hopefully by answering these questions, you’ve gotten an idea of what you’ll need to focus on in the third quarter. Don’t know where to start with your plan? We have a list of our favorite free templates here. If you have questions or need help with any or all of your marketing plan, let us know.