If any of your customers use smartphones or the Internet, you should probably be using social media to get the word out about your business. Doing it and doing it well are two different things, though. There are some pitfalls to avoid and some good rules of thumb to remember. You don’t want your business…
Not sure if it’s worth your time and money to hire a marketing consultant for your small business? Unless you’ve had experience running marketing campaigns online and in your area, it’s probably worth hiring someone to make sure you’re current marketing is on track and that your initiatives align with your brand strategy. Here are…
Let’s talk about putting your best foot forward in everything you do. Do you have forms, sales sheets, applications, and other paperwork that you require your clients to fill out? Do you ever need to make sales presentations using PowerPoint? Once you have your new logo and a defined brand, it’s important to apply your new…
For most small business owners, talking about yourself is hard! You can speak all day about why your product and services stand out, but selling yourself can be mind-boggling difficult. Well, I’m no different than most business owners. I love what I can do for clients, but sometimes talking about myself or actively self-promoting feels…
Let’s talk about Logos! Whether you’re a sole proprietor or a large corporation, a logo gives your business credibility and makes you easy to remember. Logos are a small business owner’s best friend in terms of making everything from websites to inexpensive marketing materials look more professional. Presented Here are our Top Three Reasons Why…
WordPress – if you’re not a particularly tech-y person, you may have heard of WordPress, or you may only associate the brand with blogging, but WordPress has come a long way and is now one of the most popular open source platforms for creating and managing a website without the need to understand a lot…
You’ve worked hard on your website. It’s loaded with keywords and amazing content. The design is modern, responsive, and intuitive. You’re paying for online advertising. Every piece of your social media strategy is in place. Now it’s time to sit back and watch the customers walk through the door, right? Without analytics, you can’t be…
Jumping on the content marketing band wagon? Well, it’s about time! Customers are searching right now for information only you can provide for them, but they can’t find you unless you’re publishing new and interesting information to your website regularly. This can be in the form of a blog, news story or press release, ebook…
If you’ve had your small business ear to the ground at all in the last couple of years, you know that content marketing is king and updating your website with relevant and useful content is the gold mine for connecting with potential customers through organic web traffic. The hardest part of content marketing is the…
By Frank RamirezGuest Blogger You may have never heard of Twitter Bootstrap, and up until about a month ago, neither did I. Twitter Bootstrap is an open-source framework that is used to build websites and web applications. In short, it is a free set of tools that includes HTML & CSS templates, as well as…