Marketing for architecture, engineering, and construction (AEC) firms in Austin and San Antonio looks very different today than it did just a few years ago. Summary: AEC firms in Austin and San Antonio are investing more in marketing, but many aren’t seeing a real increase in project wins. The challenge isn’t usually about budget. It’s…
Marketing leaders love touting omnichannel experiences. But between the ambition and reality, something essential is getting lost across the customer journey. Recent research shows this gap is more than just frustrating; it can actually be risky. Most B2B buyers complete the bulk (roughly two-thirds) of their research and decision process; vendor shortlisting, requirements gathering, vendor…
Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…
How To Make an Online Video for Your Business It’s as easy as picking up your phone and pressing record right? A professional-quality marketing video can make all the difference when it comes to attracting customers through social media. It also helps your potential customers understand your business better. When you get that traffic to…
By now, you’ve figured out that video is all the rage in content marketing. Brands are using video now more than ever for more than just advertising spots – they’re using them to tell stories, to showcase the unique capabilities of their products and services and more. Through video, they’re able to define their brand…
Creating engaging content is key to building and maintaining your audience. They don’t want to only hear from you when you have a new product to pitch them. Today’s consumer wants to know, understand, and connect with the brands they choose to purchase from. Content creation is how you as a small business owner can…
If you’re doing any kind of marketing for your business, I’m sure you have read statistics about video content and probably already know you need to include video as part of your digital presence. Someone, somewhere has shared some very compelling facts with you like; “There were over 7.9 million videos uploaded directly to Facebook in September…
A lot of small businesses do everything they can to take advantage of free online services that, in their own ways, can contribute to their overall search-ability when playing the SEO (Search Engine Optimization) game. Which is why it’s surprising to find that many small businesses aren’t taking advantage of posting regular YouTube content to their…
I couldn’t have said it better myself. This article is a real gem, and there’s a good reason why it was trending on LinkedIn this week. As you start planning your marketing budget, the key is to look for your best bang for your buck. With the continued reliance on the internet to bring us…