How to Guarantee Success By Simply Talking With Your Client When you think of client services, you likely think of responding to unhappy customers and having to remedy their various conflicts. However, to truly understand client services and master the art, you need to get back to the basics and think about the root of…
Summer is right on our heels and now is the perfect time for Austin area businesses to ramp up their marketing strategy before the heat sets in! Maybe your product or service isn’t exactly specific for the summer, but there are still ways to incorporate summer themes into your upcoming campaigns. Clients will probably be…
Why Some Marketing Agencies for Small Business are Out to Get Ya! When we were growing up, cautionary tales usually referenced the Big Bad Wolf – a character with terrible intentions that often tricked the helpless protagonist into a bad situation. Now, all grown up, I hear about Big Bad Wolves all the time – in the form…
A New Year’s Note from the CEO In 2012 when I left corporate America for the heartache and tremendous joy of small business ownership, I couldn’t have predicted how everything would pan out. I was a solo marketer trying on many hats for my clients. I attended every networking event I could find, shook many hands, and…
It’s that time of year again! You can feel the shopping energy vibrating in the air just waiting to be released upon the world. The question is, how do you harness that energy to your advantage when you are a small business? How do you compete with big box stores, almost blindingly bright ad campaigns,…
We have a lot of experience working with clients who are just stumped on how to help us help them build a better website. Outsourcing your web design to professionals can relieve a lot of stress, saving you time and ensuring the design and set-up are done well. But it can be daunting – how…
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…
It’s the New Year! Time to step back and ask yourself, “What do I want to do differently to grow my business in 2012?” Here are Hot Dog Marketing’s thoughts on what should make your 2012 New Year’s Resolution list: 1. Trim the FatNo matter how big or how small, there’s probably some extra bulk…
It’s time to start planning your budget and marketing for the upcoming year. This is a good time to reach out to your business coach, consultant, or Hot Dog Marketing to discuss your marketing strategy. If you’re writing your own marketing plan this year, this blog post is a basic outline to get you started….
If you’re like a lot of other business owners, your marketing plan is flying by the seat of your pants, and you’re just now thinking of how your do something to give back to the community this holiday season (and get some exposure for it). That’s OK. You’re in the same boat as 70% of…