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Why the 95/5 Rule Is the Wake-Up Call B2B Marketing Needed
ByJessica Scanlon May 12, 2025August 19, 2025

For years, B2B marketing operated under the simple assumption that leads would follow if you built the right funnel. Marketers invested heavily in gated whitepapers, email nurture campaigns, and perfectly segmented ads—all in pursuit of the mythical “marketing-qualified lead” (MQL). But over time, those leads have become more expensive, harder to convert, and less reliable….

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B2B | Blog | online marketing | strategy | video marketing

Video Repurposing Strategy: One Video, Many Uses
ByCathy Edison April 14, 2025April 14, 2025

Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…

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B2B | Blog | Methodology | online advertising | online marketing

6 Steps to Build a Marketing Budget That Scales with Your Business
ByCathy Edison March 25, 2025March 3, 2025

As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…

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B2B | Methodology | online advertising | online marketing

What’s a ‘Good’ ROI in Marketing? Benchmarks for Professional Services
ByCathy Edison March 19, 2025March 24, 2025

Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s…

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Artificial Intelligence | B2B | Blog | online advertising | online marketing

How AI Can Help Optimize Your Marketing Spend
ByCathy Edison March 11, 2025March 24, 2025

Marketing budgets can vanish faster than the last slice of pizza at an office party. But thanks to AI and machine learning, small to medium-sized businesses (SMBs) can now optimize their marketing spend and make sure every dollar works as hard as a mullet—business in the front, party in the back. If you’ve ever wished…

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B2B | online marketing | strategy

Where to Spend vs. Where to Cut: B2B Marketing Budget Adjustments for 2025
ByCathy Edison March 3, 2025March 3, 2025

As business-to-business (B2B) companies prepare for 2025, marketing budgets must be more strategic. Economic shifts, changing buyer behaviors, and evolving digital trends require companies to rethink where they invest and where they cut back. As of March of 2025, these are our recommendations if you are feeling the pinch. A well-allocated marketing budget isn’t about…

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B2B | online marketing | social media marketing

LinkedIn’s Secret Menu: Hidden Features to Boost Your B2B Marketing
ByCathy Edison February 4, 2025March 24, 2025

When you think of LinkedIn, you likely picture job postings, professional networking, and the occasional thought leadership post. But just like your favorite fast-food chain’s secret menu, LinkedIn has a variety of lesser-known features that can supercharge your marketing efforts—if you know where to find them. Whether you’re looking to generate leads, enhance engagement, or…

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B2B | Blog | online marketing | SEO

Top 7 Marketing Strategies B2B Companies Should Adopt for 2025
ByCathy Edison December 16, 2024December 16, 2024

1. Get Personal with Account-Based Marketing (ABM) Imagine you’re a decision-maker at a mid-sized company, scrolling through LinkedIn. Instead of seeing irrelevant ads, you find a tailored post addressing your company’s challenges, with a link to a case study featuring a similar business. That’s ABM in action—hyper-targeted, personalized, and effective. In 2025, B2B companies need…

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B2B | online marketing | strategy

Top Priorities for Service-Based Business Owners Right Now: Meeting Today’s Challenges with Strategy and Resilience
ByCathy Edison October 31, 2024March 27, 2025

Service-based business owners and operators navigate unique challenges in today’s dynamic business landscape. Whether in consulting, healthcare, SaaS, or any other service-driven industry, staying agile and future-focused is essential. Today’s priorities for businesses generating between $1 million and $10 million annually lean toward sustainable growth, customer-centric strategies, and efficiency. This article explores the top concerns…

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B2B | online marketing | strategy

SaaS Go-to-Market Planning Guide
ByCathy Edison October 10, 2024October 10, 2024

Creating a go-to-market (GTM) plan for a software-as-a-service (SaaS) product involves developing strategies for product positioning, target audience, messaging, distribution channels, and sales strategies. This guide will give you a step-by-step, easy-to-follow checklist and plan for SaaS companies looking to enter the marketplace successfully. High-level approach to building an effective SaaS GTM plan: SaaS Market Research…

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