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  • chat-gpt-why-marketers-should-be-wary-of-ai
    Blog | blogging | online marketing | website content

    We Asked Chat GPT Why Marketers Should be Wary of Using AI 

    ByJessica Scanlon June 21, 2023

     . . . and We Thought We’d Post the Results with Some More Commentary  AI and machine learning will likely win “Person of the Year” by Time Magazine (if it can win such an honor). The topic of AI has taken over all the discussion in the tech and agency blogs, podcasts, and conventions. Before…

    Read More We Asked Chat GPT Why Marketers Should be Wary of Using AI Continue

  • marketing automation blog title image Hot Dog Marketing
    Automation | Blog | blogging | HubSpot

    What is Marketing Automation?

    ByHot Dog Marketing Marketer September 27, 2022

    Marketing automation is nothing short of a game changer for eCommerce businesses and digital marketers. It’s no wonder that it’s seeing an increased adoption rate. In fact, a recent study forecasts that the value of this industry could grow to $8.42 billion by 2027. But what is marketing automation, exactly? And how does it work?  Marketing…

    Read More What is Marketing Automation?Continue

  • blog word cloud Hot Dog Marketing
    Blog | blogging | online marketing | website content

    What is a Blog?

    ByHot Dog Marketing Marketer September 12, 2022

    A blog, short for a “Web log”, is a tool typically used for online marketing or opinion that is designed to create a space to share thoughts and ideas on a regular or semi-regular basis. In contrast to many other content creation avenues, blogs are usually written in a personal, but authoritative, voice.   Blogging can be…

    Read More What is a Blog?Continue

  • A small business owner sitting at a counter with a wide smile. Hot Dog Marketing
    Blog | blogging | email marketing | online marketing

    Lead Generation Is Important for Your Small Business

    ByAshley Walker June 21, 2021

    What Is Lead Generation?     Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service.  See Our Guide: Difference Between Brand Building and Lead Generation      According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…

    Read More Lead Generation Is Important for Your Small BusinessContinue

  • people standing side-by-side on smart phones, laptops, tablets Hot Dog Marketingsaas-marketing-strategy Hot Dog Marketing
    Blog | blogging | branding | email marketing | online advertising | online marketing | SEO | social media marketing | strategy | video marketing | website content | Websites

    SaaS Marketing Strategy Ideas to Start Using

    ByHot Dog Marketing Marketer May 28, 2021

    Does a SaaS marketing strategy differ from traditional product and service marketing plans?  The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

    Read More SaaS Marketing Strategy Ideas to Start UsingContinue

  • key-strategies-for-business-growth Hot Dog Marketing
    Blog | blogging | strategy

    Key Strategies for Business Growth

    ByHot Dog Marketing Marketer May 17, 2021

    Knowing the key strategies for business growth is incredibly valuable. These strategies are helpful for planning growth in an innovative, sustainable way.  Why Choose a Growth Strategy? Some believe that growth simply means more of what they currently do. However, nearly every product, business model, and economy are more diverse and complex than just doing…

    Read More Key Strategies for Business GrowthContinue

  • Marketing-strategies-for-saas-companies Hot Dog Marketing
    Blog | blogging | strategy

    How to Set Marketing Goals for SaaS Companies

    ByHot Dog Marketing Marketer January 4, 2021

    What does your company look like when you’ve “made it?” How can you set marketing goals to get you there? Growth companies often look at marketing as a necessary “cost of doing business,” rather than using it strategically to accomplish their overall business goals. The assumption being that their SaaS product or service will “sell…

    Read More How to Set Marketing Goals for SaaS CompaniesContinue

  • How Organic Website Content Can Elevate Your Website and Differentiate Your Brand
    Blog | blogging | branding | online marketing | SEO | website content

    How Organic Website Content Can Elevate Your Website and Differentiate Your Brand

    ByHot Dog Marketing March 6, 2019

    Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…

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  • coffee-blogs-mug-content-creation-writing-hot-dog-marketing
    Blog | blogging | online marketing | website content

    Staying Relevant with Content Marketing | Part One: Blogs

    ByHot Dog Marketing August 23, 2018

    Content is king. It was true in the heyday of the newspaper industry, and it’s true on the internet now. Whether this content takes the form of clever social media posts, snappy newsletters, or blogs about wiener dogs, the important thing is to keep your voice in front of your clients in an engaging way…

    Read More Staying Relevant with Content Marketing | Part One: BlogsContinue

  • Ants-holding-stick-over-chasm-another-ant-walks-across-on-stick
    Blog | blogging | email marketing | social media marketing

    Small Business Digital Marketing – Why You “Can’t” Do It Alone

    ByCathy Edison January 31, 2017

    Okay, let’s be honest, you’re a small business owner, you probably could do it alone. That’s what being a small business owner is built on. Drive, determination and A LOT of time building something from nothing on your own. But you’ve been doing this for a little while now and you realize just how valuable…

    Read More Small Business Digital Marketing – Why You “Can’t” Do It AloneContinue

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  • About Us
    • Meet the Team
    • Our Story
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  • Industries
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    • Local Marketing Services
    • Marketing for AEC
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    • Home_Icons_Services3.webpWebinar and Event Marketing
    • Home_Icons_Services5.webpMarketing Team Augmentation
    • Home_Icons_Services6.webpWordPress Pro Hosting and Maintenance
    • Home_Icons_Services7.webpBrand Strategy
    • Home_Icons_Services8.webpBrand Messaging
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    • Home_Icons_Services10.webpDigital Marketing
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